The Top Tech Stack Challenges Facing Talent Marketing Leaders in 2026
A review of peer insights and data on how talent marketing leaders are driving efficiency, adopting AI, and modernizing their tech stacks.
Featured Speakers:
Cale Johnson, VP of Communications
Assemble
Marianne Hamilton, Membership Director
Talent Marketing Board
The Decision Intelligence Benchmark is our new, proprietary research series built from real insights from senior leaders across our communities, designed to help you see how your strategy compares to your peers.
This webinar breaks down the newest findings, with a focus on how talent marketing leaders are making decisions about tools, workflows, and investments in a rapidly evolving environment.
3 key themes emerged:
- Lean Teams & Rising Expectations: Teams remain small, but their responsibilities are expanding (employer brand, candidate experience, analytics, advocacy, etc.). Headcount increases are unlikely, so leaders are focusing on ruthless prioritization and acting as strategic advisors.
- AI Adoption & Efficiency: AI is a top driver for tech stack decisions, with high interest but a gap between expected and actual usage. Teams are using AI for content creation, summarizing interviews, campaign ideas, and monitoring, but deep expertise is rare. There’s a focus on experimenting and measuring what works.
- Shift to Owned Channels: There’s a move away from paid job ads toward building talent communities and nurturing candidates directly. AI has made mass applications easy, so the focus is now on quality over quantity and authentic engagement.
Get the full recording to see the top tech stack challenges facing talent marketing leaders.
