Decision Intelligence Benchmark: Talent Marketing Technology and Vendor Decisions for 2026
Peer benchmark data on how talent marketing teams are optimizing tech stacks, prioritizing investment, and navigating constraints in 2026.
Talent marketing leaders are actively improving their tech stacks, but not by starting over. Most teams are working within inherited systems, balancing growing expectations with limited control over tools and budget.
That reality is shaping where investment goes. Leaders are doubling down on the platforms they own. From CRM, candidate nurture, career sites, and employee advocacy, all while pulling back from rising costs in programmatic channels. At the same time, efficiency and AI are emerging as critical levers to do more without adding headcount.
This Decision Intelligence Benchmark shows how your peers are navigating these tradeoffs and where they’re focusing next.
Inside, you’ll discover:
- Why 90% of talent marketing leaders are planning changes to their tech stack
- Where investment is increasing most, led by CRM and candidate nurture
- How teams are shifting from paid channels to owned channels like advocacy and career sites
- Why efficiency and AI are the top drivers of tech decisions
- How approval bottlenecks are shaping vendor selection and limiting change
Download the report to benchmark your strategy and make more confident in talent marketing technology decisions.
