Decision Intelligence Benchmark: Talent Marketing Talent Decisions for 2026 – 2027
How talent marketing leaders are absorbing AI with the teams they already have, and why capacity and workload are becoming the real risk
Much of the conversation around talent marketing assumes AI will shrink teams. These leaders describe something different. Their teams are engaged, staffing plans are flat, and AI is being absorbed by the people already in place. But the work is getting more sophisticated, few teams plan to hire for new skills, and burnout is starting to outpace career concerns as the biggest reason people might leave.
This report takes you inside talent marketing teams to see how they are keeping up as AI reshapes the work.
Inside, you’ll discover:
- Why most talent marketing leaders expect AI to change the job long before it changes team size
- The functional skill that tops talent marketing’s development agenda
- Why the reskilling load here is heavier than the benchmark average, and who will have to carry it
- How some teams are rearranging responsibilities and org charts for efficiency
- Why burnout leads the list of turnover risks, and why fewer leaders here expect low turnover than across the benchmark
- Why talent marketing’s bench is stronger than average, and why outside hiring still looks manageable
- Where the time and budget for development will come from as the work keeps expanding
Download the report to see how your peers are building new skills into talent marketing teams without burning them out.
