Field Report: Why AI Search Is Reshaping Which Review Platforms Matter Most
Insights on how brands are rethinking ratings and reviews as AI changes where brand reputation shows up.
Review strategies have typically focused on a few dominant platforms, but AI-driven search is shifting this dynamic. Large language models are now sourcing from a broader range of sites, including lesser-known review platforms.
This change is prompting organizations to reassess their brand visibility and alignment with trust and credibility.
Many organizations are at the beginning of this transition. While some are adjusting their strategies, others are just starting to evaluate their presence in AI-generated results without a clear plan for managing reviews.
This Field Report highlights how AEO Board members are navigating these complexities. Inside, you’ll discover:
- The impact of AI search on lesser-known review platforms and reputation management.
- Key areas of focus for teams assessing their AI-generated visibility.
- Current structures for ownership of ratings and reviews.
- Strategies for generating reviews during critical customer journey moments.
- The evolution of response strategies in light of AI visibility.
Download the Field Report to learn how your peers are adapting their review strategies for the AI landscape.
