How MGM Resorts is Thinking About Digital Marketing in 2027
A Fireside Chat with Derek Schoen
What They’re Betting On, What They’re Changing, and What Comes Next
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A rare, unscripted look inside how one senior leader is thinking about 2027
In this 45-minute conversation, Derek Shoen, VP of Integrated Media Strategy at MGM Resorts, talks openly with Chris Sarro, CRO of Assemble, about how his team handled a year of shifting consumer behavior, privacy changes and fast AI adoption. He covers the bets MGM placed in 2026, which ones paid off and how the team adjusted. His approach applies well beyond hospitality, whether you lead a large team or are just starting to build an AEO program.
What we covered
- How Derek is thinking about the media landscape heading into 2027
- How AI is changing the way marketing teams work and make decisions
- How shifts in consumer behavior and discovery are reshaping planning
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Lessons from 2026: what worked, what surprised, and what’s changing heading into 2027
Who you’ll hear from
Derek Schoen, VP of Integrated Media Strategy
MGM Resorts International
Chris Sarro, CRO
Assemble
