How MGM Resorts is Thinking About Digital Marketing in 2027
A Fireside Chat with Derek Schown
What They’re Betting On, What They’re Changing, and What Comes Next
Wednesday, October 14, 2026 at 12 PM EST
A rare, unscripted look inside how one senior leader is thinking about 2027
With changes in AI, fragmented audiences, changing discovery, more pressure to prove what’s working, 2027 planning raises more questions than easy answers.
Join Chris Sarro, Chief Revenue Officer at Assemble, for a live conversation with Derek Schoen, Vice President of Integrated Media Strategy at MGM Resorts, as he shares how he’s making sense of these shifts, what’s changing inside his function, what he’s watching closely, and the open questions he’s still working through heading into 2027.
Walk away with a peer perspective on the questions and priorities shaping your own 2027 planning.
What we’ll cover
- How Derek is thinking about the media landscape heading into 2027
- How AI is changing the way marketing teams work and make decisions
- How shifts in consumer behavior and discovery are reshaping planning
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Lessons from 2026: what worked, what surprised, and what’s changing heading into 2027
