Disclaimer: The Talent Marketing Board is a vendor-free community for people leading employer brand and recruitment marketing at the world’s biggest companies. This article highlights tips shared by our members on using Canva to support talent marketing efforts.
Key takeaways:
- Canva’s template feature balances branding and creative freedom, streamlining asset creation and promoting collaboration within teams.
- Talent marketing leaders see Canva’s collaborative potential and seek to enhance interdepartmental communication and workflow.
- Canva’s video editing empowers recruiters to create engaging videos, leading to higher engagement and conversion rates. External software may be used for finer adjustments.
- Canva demonstrates its potential for dynamic content creation, including limited page animations.
In the fast-paced world of talent marketing, staying ahead of the curve is crucial to attracting top talent and creating engaging candidate experiences.
One tool that many talent leaders are looking to leverage is Canva, a versatile graphic design platform that empowers recruiters and team members to create stunning brand assets without extensive design expertise.
Recently, Talent Marketing Board members — employer brand and recruitment marketing leaders at the world’s largest brands — convened to discuss how they are leveraging Canva to enhance their strategies.
We’ll dive into the key takeaways from their discussion, shedding light on how Canva is revolutionizing asset creation and brand empowerment in the talent marketing landscape.
Unlock Creativity Within Brand Guidelines with Canva Templates
One resounding success story from the Talent Marketing Board discussion was the template feature in Canva.
Members expressed how the ability to create and share templates allowed them to provide guardrails for consistent branding while enabling others to exercise their creativity. Canva fosters collaboration and alignment within teams including comments for template users on best practices.
The Brand Hub feature further amplifies this success by providing a centralized space to align colors, fonts, and other brand guidelines.
By streamlining the design process and promoting brand consistency, talent marketing leaders find themselves equipped to create visually striking assets that resonate with their target audience.
Canva Enhances the Power of Video Editing
Video content has become increasingly crucial in talent marketing strategies, and Canva’s video editing capabilities were highly praised by Talent Marketing Board members.
Members shared how their recruiters are delighted with the functionality to create and edit short-form, social media-ready videos. With the ability to add closing screens featuring call-to-action messaging, talent leaders are seeing an increase in engagement and conversion rates.
While some members suggested editing images in external software like Photoshop for finer adjustments, the majority found Canva’s built-in editing tools sufficient for their needs.
Although the selection of page animations was limited, one member showcased an impressive Instagram Story created with Canva, highlighting the platform’s potential for dynamic and captivating content creation.
Leverage Canva for Social Media Content Design and Continuity
In another members-only discussion on using Canva for social media content creation, Talent Marketing Board members shared how the tool can help with brand customization and animated graphics.
One member explained how Canva allows their team to upload their brand colors, ensuring the created content aligns with the brand’s visual identity. This customization feature simplifies the process of maintaining brand consistency across social media platforms.
While Canva offers a range of design options, another member noted how it’s important to maintain design continuity. They suggested limiting access to Canva to a select few individuals on your team to ensure content maintains a consistent visual aesthetic and brand representation. By controlling access, your team can uphold the desired design standards, creating a cohesive and polished social media presence.
Account Management Challenges and Collaboration Opportunities
While the benefits of Canva were widely appreciated, some talent marketing leaders encountered challenges in account management, especially in sharing projects with stakeholders from other departments.
For large companies, the limitation of multiple accounts hinders seamless cross-departmental collaboration. However, the overall sentiment is that these issues could be mitigated with improved account management features to facilitate efficient project sharing.
Despite these challenges, the collaborative potential of Canva remains evident, and talent leaders are keen to explore ways to enhance interdepartmental communication and workflows.
Learn From Your Peers in the Talent Marketing Board on How to Leverage Canva
The Talent Marketing Board discussion highlighted Canva as a transformative tool for employer brand and recruitment marketing leaders seeking to enhance candidate experiences and empower their teams.
If you are a talent marketing leader seeking to leverage Canva’s potential or explore alternative design setups, you can apply to join the Talent Marketing Board to access valuable insights from industry peers, discuss strategies, and stay ahead of the ever-evolving talent marketing landscape.
By becoming a member, you can unlock actionable strategies, share experiences, and take your talent marketing efforts to new heights.
Apply to join the Talent Marketing Board today and be at the forefront of talent marketing innovation.
