Agenda
Tuesday, May 25
9:30 AM
Registration, Networking, and Refreshments
10:15 AM
Welcome and Introduction
10:30 AM
Peer Exchanges
Industry connections & functional interests
Open and informal discussions where you can talk with peers in your industry or those who have similar functional interests.
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Industry tables:
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Functional tables:
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11:10 AM
Break
11:20 AM
Peer Exchanges
Industry connections & functional interests
Open and informal discussions where you can talk with peers in your industry or those who have similar functional interests.
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Industry tables:
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Functional tables:
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12:00 PM
Networking Lunch
Meet up with a buddy or make a new friend during this open networking lunch hour.
1:00 PM
Break
1:10 PM
Case StudyGetting Found by AI: Rethinking Career Site Strategy for a New Candidate Journey
The way candidates discover employers is changing. Explore an organization’s work to adapt career site content, employer information, and discoverability for AI-powered search experiences. The presenter will discuss how recruiting and digital partners coordinated improvements, what indicators they monitored, and what they learned about helping prospective candidates find accurate, useful information. |
Case StudyThe EVP That Actually Gets Used: Taking Employer Brand Beyond the Launch
Launching an employer value proposition is only the start; getting recruiters and hiring managers to use it is another challenge. Go behind the scenes of an organization’s EVP activation, including rollout resources, employee stories, stakeholder training, and adoption obstacles. Hear how the team evaluated what gained traction and what changed to make employer brand useful in daily hiring activity. |
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1:40 PM
Break
1:50 PM
Case StudyBeyond the AI Experiment: Making AI Part of Everyday Talent Marketing
AI pilots are easy to launch and harder to turn into routine value. Explore how a talent marketing team selected repeatable applications across content, campaigns, research, and operations. The practitioner will discuss safeguards, employee adoption, workflow changes, and lessons from evaluating efficiency against quality and risk. |
Case StudyReal Employees, Real Stories: Building a Content Engine That Scales
Employee storytelling can make employer brands credible, but production demand can quickly overwhelm a small team. Hear how an organization found participants, captured authentic experiences, built approvals, and repurposed content across channels. Learn how the program addressed consistency, participant support, and performance without requiring every asset to be produced from scratch. |
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2:20 PM
Networking Break
2:40 PM
Case StudyBeyond Clicks and Applications: Finally Proving Employer Brand ROI
Employer brand influences consideration and perceptions long before candidates apply. Explore how an organization connected its campaigns and employer brand work with recruitment and talent acquisition goals, revised reporting, and dealt with attribution limits. Hear which metrics mattered to leadership and what the team learned about demonstrating investment value credibly. |
Case StudyLife Beyond Indeed: Rethinking the Recruitment Advertising Mix
Changes in recruitment media economics and candidate behavior are prompting employers to reconsider established spending patterns. Discover how one organization tested alternatives to conventional job-board investment, compared candidate quality and volume, and shifted budgets. The presenter will share how channel decisions were made and which assumptions survived the testing. |
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3:10 PM
Break
3:20 PM
Case StudyThe Career Site Makeover: Turning Browsers Into Better Applicants
A career site may attract visitors while frustrating the people employers most want to recruit. Explore how a company identified friction in navigation, job discovery, content, or application flow and prioritized improvements. Hear about stakeholder coordination, user experience decisions, and how the team assessed whether the changes improved the quality of candidate engagement. |
Case StudySmall Team, Big Impact: Doing More Without More People
Talent marketing teams are expected to support more priorities with limited staffing. Hear how an organization revisited workflows, responsibilities, technology, and internal partnerships to work more sustainably. Explore what was streamlined or stopped, where tradeoffs were required, and what the team learned about protecting high-value work. |
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3:50 PM
Break
4:00 PM
Case StudyFrom Talent Community to Talent Pipeline: Making CRM Nurture Pay Off
Building a large talent community does not guarantee future hires. Explore an organization’s efforts to segment candidates, improve nurture content, coordinate with recruiters, and connect CRM engagement with real hiring priorities. The presenter will share how the process evolved, how outcomes were tracked, and where data or ownership created obstacles. |
Case StudyThe Hardest Jobs to Fill: A Recruitment Campaign That Worked
Difficult-to-fill roles often demand more than extra advertising spend. Go behind the scenes of a targeted campaign for a hard-to-reach talent audience. Hear how the organization researched motivations, designed messaging, chose channels, worked with recruiters, and evaluated results, including the adjustments made during execution. |
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4:30 PM
Adjourn
5:00 PM
Drinks Reception and Member Dinner
Following our afternoon of conversations and case studies, we’ll all go out for a fantastic dinner together. It’s a perfect opportunity to connect with your fellow members before a big day of brainstorming, discussion, and collaboration.
Wednesday, May 26
8:00 AM
Networking Breakfast
8:50 AM
Break
9:00 AM
Interactive Strategy SessionAI Is Changing the Candidate Journey. Are We Ready?
As AI-powered discovery and agents influence how candidates research jobs and employers, what should talent marketing teams change? Compare career site visibility, trustworthy employer information, candidate engagement, and coordination with recruiting and digital partners. We’ll distinguish practical near-term work from ideas still too early to justify major investment. |
Interactive Strategy SessionThe EVP Reality Check: When Your Employer Promise No Longer Matches Reality
Layoffs, restructuring, and changing workplace policies can make an established EVP feel out of step with reality. Compare ways to gather employee insight, revise messaging, raise difficult conversations with leadership, and maintain candidate trust. We’ll discuss how to be candid while still expressing a credible employer promise. |
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9:45 AM
Break
10:00 AM
Interactive Strategy SessionMetrics That Matter: Build the Dashboard Leadership Actually Wants
Which indicators help leadership make better talent marketing decisions? Compare KPIs for employer brand, recruitment media, candidate engagement, and career sites, including attribution limits and links to hiring outcomes. We’ll pressure-test which reports should be simplified or stopped and how to communicate a clearer performance story. |
Interactive Strategy SessionThe Candidate Experience Audit: Where Are We Losing Good Talent?
Candidates experience recruitment through ads, social channels, career sites, applications, and recruiter interactions. Compare where drop-offs occur, what feedback is worth collecting, and how to prioritize fixes across teams. We’ll explore which friction points talent marketing can address directly and where broader recruiting or technology partnership is needed. |
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10:45 AM
Networking Break
11:05 AM
Peer Problem-Solving + Interactive Strategy SessionShow Me the Prompts: An AI Talent Marketing Working Session
Move beyond generic AI examples and compare prompts and repeatable workflows that practitioners actually use for content, campaign planning, research, and administrative tasks. Participants can share practical approaches and discuss review requirements, quality, and privacy considerations. This will be a peer working conversation, not a projected software demonstration. |
Peer Problem-Solving + Interactive Strategy SessionWe Built the Employer Brand. How Do We Get Recruiters to Use It?
One member has invested in an employer brand, messaging, campaign assets, employee stories, and recruiting tools, but recruiters aren’t consistently using them. Some create their own materials; others rely on outdated language or lack time to adopt new resources. Peers will diagnose adoption barriers and propose better enablement, easier-to-use materials, leadership support, and durable changes to recruiters’ workflows. Illustrative challenge; member owner to be confirmed. |
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11:50 AM
Networking Lunch
Meet up with a buddy or make a new friend during this open networking lunch hour.
12:40 PM
Break
12:50 PM
Interactive Strategy SessionThe Future-Ready Talent Marketing Team: What Should We Own, Automate, and Stop Doing?
As expectations grow, talent marketers need clearer decisions about responsibilities and resources. Compare work best owned internally, processes that could be automated, relationships with recruiting and HR, and activities that could be stopped. We’ll explore organizational models and tradeoffs that make room for higher-value work. |
Interactive Strategy SessionWhere Would You Spend Your Next $100K in Recruitment Advertising?
If you had another $100,000 for recruitment advertising, how would you allocate it and why? Compare job boards, paid social, search, programmatic, niche channels, and emerging options. We’ll pressure-test how role type, candidate quality, hiring urgency, and measurement should shape investment decisions. |
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1:35 PM
Break
1:45 PM
Panel
The Future of Talent Marketing: What Will Matter Most — and What Needs to Change?
Coming Soon!
Talent marketing is entering a period of significant change. AI is reshaping candidate discovery, traditional recruitment channels are being challenged, and employer brands face pressure to reflect actual employee experience. Teams are also navigating constrained resources and growing expectations for measurable impact. In this closing panel, talent marketing leaders will compare how they’re rethinking priorities, investments, and ways of working—from employer brand and recruitment channels to emerging skills, technology, and business value. Explore which practices deserve preserving, what needs to evolve, and how practitioners can help shape the next chapter.
2:30 PM
Adjourn
Please note: This agenda is subject to change based on speaker availability and scheduling.
