Decision Intelligence Benchmark: Talent Marketing Strategic Priorities for 2027

Talent marketing leaders head into 2027 with confident teams and a sharper agenda. Recruitment marketing has moved to the top of their priorities, and more leaders are proving their impact with funnel measures like cost per hire. Budgets are moving the other way. Expected cuts outnumber increases for both overall and headcount budgets, and technology budgets are barely growing. Getting more from existing tools, vendors, and workflows will fall to the teams already in place.

This report shows where your peers are putting their budgets, attention, and effort next year, and how they’re proving the value of their work with fewer resources.

Inside, you’ll discover:

• Why talent marketing budget outlooks lag the benchmark average, and what’s driving more teams to expect headcount cuts
• Why recruitment marketing has moved to the top of the agenda, and how campaigns help teams reach the candidates they want as bot applications rise
• How cost per hire is becoming the proof point for talent marketing, and the hiring targets teams are being asked to hit with flat budgets
• What talent marketing leaders want from AI, and how it’s showing up in headcount conversations
• Why confident teams aren’t the risk heading into 2027, and the threats leaders name most often

Download the report to see how your peers are making the case for talent marketing before the next round of budget decisions.