We wrapped up our 2024 Spring Board Meeting in Dallas with a total of 53 talent marketing leaders from 35 major companies (and zero vendors in sight).
Thank you to all the Talent Marketing Board Members who made it such an incredible experience — our Show & Tell speakers, our Member-Led Discussion hosts, and everyone who came and asked questions, shared ideas, and built connections.
Keep reading below to see everything we covered over a day and a half:
Show & Tell Talks
- Bringing your employer brand to life — Len Abbazia at Verizon
- Maturing your talent marketing approach — Kelli Easley at Chick-fil-A, Inc.
- Optimizing recruitment marketing spend with data-driven decisions — Jennie Ecclestone at Magna International
- Finally! How to measure EVP activation — Jessica Nelson at Charles Schwab
- Building out your employer brand toolkit, part one — Heather Leszczewicz at Conagra Brands
Member-Led Discussions
- Building out your employer brand toolkit, part two — Heather Leszczewicz at Conagra Brands
- Incorporating artificial intelligence into talent marketing — Courtney Harris at Cummins
- Shaking up recruitment marketing to new ideas — Ciara Salg at Hilton
- Maximizing your approach to job boards — Heidi Chapeau at Encompass Health
Unconference Topics
- How to best measure and optimize the candidate journey — from social media to careers site to ATS
- Programmatic advertising strategy
- Staying motivated even when the company culture is struggling/failing
- Internal mobility/recruiting
- Employee referral programs
- Measuring quality candidates
- In-house vs agency for social
- Pay transparency: What’s the latest in your organization?
- Creating a seamless employer brand toolkit
- Ambassador/advocacy programs
- Launching a career site
- Working with internal communications
- Employee generated content strategies
- Who owns recruitment marketing? Where does it sit? Paid vs organic?
- Advanced career site strategy
- DEI and recruitment marketing
In-Person Connections (and hugs)
The best on-site discussions will grow as full community conversations in the coming weeks and months as we dig deeper together.
We loved getting to spend time with all the Talent Marketing Board Members who joined in us in Dallas. Quoting C.H. Robinson’s Carolyn Larson:
Spending time with some of the brightest minds in talent marketing was an absolute privilege, filled with inspiring conversations, invaluable insights, and plenty of laughter among fellow industry leaders. A huge thank you to the amazing Kurt Vanderah for his dedication and enthusiasm as he guided us through sessions and to everyone who presented or shared their expertise and experiences. I am deeply grateful to have had the opportunity to connect with such passionate and innovative professionals. I left our time together feeling more energized and excited about the future of talent marketing than ever before. Together, we really are shaping the future of our field, and I can’t wait to see what we achieve next!
We hope to see you all again at a future Board Meeting! Our next chance to meet in person is in Chicago, September 11-12. Save your spot here.
