Today’s talent marketing leaders are navigating a puzzle of heightened expectations and global challenges — employer reputation, career site management, diversity attraction, enhancing EVPs, and proving ROI, to name a few. Each new challenge adds another piece to an already intricate picture.
But what if they didn’t have to solve it alone?
The heads of employer brand and recruitment marketing at 60+ of the world’s largest companies have joined the Talent Marketing Board, a home for unbiased, real-time benchmarking.
This private, vendor-free peer group offers year-round, expertly facilitated discussions and insights to help talent marketing leaders stay ahead, adapt swiftly, and make informed decisions. Designed for busy professionals, it ensures every interaction is valuable.
But how do we actually solve the problems keeping talent marketing leaders up at night? Let’s walk through how we support senior leaders every day.
1. Personalized, Full-time Support to Solve Your Biggest Challenges
Our Membership Directors act as expert advisors offering personalized, full-time support, and they don’t stop until members get the answers they need.
As Membership Director for the Talent Marketing Board, Kurt Vanderah assesses members’ strategies, priorities, and roadblocks and identifies areas where the community can help.
He knows the exact challenges members are facing and how to facilitate the one-on-one connections and nowhere-else conversations to solve them.
All members need to do is ask a question, and Membership Directors take care of the rest.
2. We Turn Your Talent Marketing Questions into Immediate Value
The only thing certain in leading employer brand and recruitment marketing is uncertainty. It can often feel like piecing together a puzzle without having the full picture in front of you.
When you’re constantly facing new hurdles and challenges, you need answers in hours or days, not weeks. That’s why the Talent Marketing Board offers fast, efficient, and unlimited service.
Plus, members set the agenda. Unlike conferences or webinars, where the conversations are designed to increase attendance, our calls and discussion topics are hand-curated by Membership Directors on demand based on members’ most pressing needs.
3. How Members Use Unique Access to Expert Knowledge for a Competitive Edge
The resources that are available through the Talent Marketing Board can’t be found anywhere else. But what does personalized support look like for members at a practical level?
The real-world solutions come from real conversations with peers who truly understand the complexities.
Recently, a Talent Marketing Board Member at a major industrial products brand reached out through the community’s private question and answer forum for support finding a new agency to help them with their social media management.
That member first reached out to our Membership Director for help, who used our database to quickly identify members who had worked with the agency in question. A direct connection with another talent marketing leader was made within just a couple days to share their experience with the agency.
In one brief conversation, the Talent Marketing Board Member not only got an unbiased look into what a new relationship would be like with this agency, but they also found out they wouldn’t be able to solve the frustrations they were already experiencing.
This direct connection helped our member make a strategic decision and saved them from making a 5-figure mistake.
4. Answers to Your Questions Come from Leaders at the World’s Biggest Companies
Not all peer groups set strict membership criteria. In fact, many have little or no restrictions around seniority or company size.
Only heads of employer brand and recruitment marketing at large enterprises and their senior team members are allowed in the Talent Marketing Board. We don’t allow the conversations to be diluted by insights that aren’t relevant to your role.
Above all, we never allow vendors, agencies, or consultants to participate (Though, we talk about them all the time). It’s paramount to keeping the community unbiased and candid.
Every answer in our community comes from people like you — senior leaders at companies like yours, with problems like yours.
Talent Marketing Board Founding Members include: Great Clips, Lockheed Martin, UnitedHealth Group, Vanguard, and more.
5. A Chance to Connect with Your Peers In-Person at our Board Meetings
On top of the year-round support members have access to, we also bring senior leaders together in person at our Board Meetings.
We know there are a lot of conferences and events to choose from, but our Board Meetings stand out — people have even postponed honeymoons to be there!
It’s a unique opportunity to connect with other senior decision-makers leading strategies like yours. Just the community, vendors are never allowed to join, and the conversations are always off-the-record.
At the 2024 Talent Marketing Board Meeting, members benchmarked how to bring your employer brand to life, optimize your talent marketing budget, measure EVP activation, and more.
Ready to complete your talent marketing puzzle?
The Talent Marketing Board is the only confidential space where senior leaders come together to tackle the toughest challenges in real-time.
Our on-demand service, peer-driven insights, and personalized support, set us apart from any other resource available.
Don’t navigate these complexities alone. Join a community of your peers and get the answers and connections you need to stay ahead.