Key takeaways:
- Creativity enhances resource efficiency: Carolyn Larson at C.H. Robinson discussed the importance of creativity in crafting impactful DEI-focused career websites. She suggested leveraging employee-generated content and exploring alternative, resource-efficient approaches to enhance your efforts.
- Authenticity drives engagement: Authentic storytelling is pivotal in DEI messaging, and Carolyn emphasized the significance of showcasing real experiences and diverse voices through employee testimonials and personal narratives to demonstrate organizational commitment.
- Transparency and goal setting foster trust: Transparency in communicating DEI goals, strategies, and diversity metrics, coupled with showcasing ongoing initiatives and internal talent development, cultivates trust and underscores dedication to continuous improvement in DEI initiatives.
Following a recent Board.org panel discussion on DEI and Talent Acquisition (TA) teams partnering for recruitment success, Talent Marketing Board Chair Carolyn Larson, Senior Program Manager of Recruitment Marketing and DEI at C.H. Robinson, provided further insights on crafting compelling DEI content on career websites.
We’ll take a look at how she says you can embed authentic stories in your web pages and enhance your TA content overall.
Embrace Creativity to Be Efficient with Resources
Carolyn emphasized the importance of adaptability and creativity in crafting successful DEI webpages. While the scale of implementation may vary, key elements can be incorporated effectively.”
“In cases where resources are limited, encourage teams to get creative,” Carolyn said. “Leverage employee-generated content, tap into recruiter expertise, and explore alternative, resource-efficient approaches to bring these recommendations to life.”
5 Key Elements for Successful DEI-Focused Career Websites
Carolyn also provided several tips on the key elements you need for a successful DEI page.
1. Leverage Authentic Stories and Faces in Your DEI Content
Showcase the real experiences and voices of team members.
“To me, this is the most important,” Carolyn said. “Showcase real team members and their experiences. Highlight diverse voices through employee testimonials, success stories, and personal narratives.”
By centering on individual experiences, she said organizations can demonstrate their commitment to DEI.
Showcase real team members and their experiences. Highlight diverse voices through employee testimonials, success stories, and personal narratives.
Carolyn Larson, Senior Program Manager of Recruitment Marketing and DEI at C.H. Robinson
2. Define DEI for Your Organization on Your Career Websites
Clearly define what diversity, equity, and inclusion mean within your organization. Translate these definitions into tangible steps for creating a more inclusive workplace.
“Go beyond a mere link to the enterprise-wide DEI page,” Carolyn said. “Leverage your career site as a unique platform to translate the organization’s values, goals, and vision into tangible steps for fostering a more inclusive workplace.”
3. Emphasize DEI Goal Setting and Transparency
Make DEI commitments measurable and transparent. Communicate your goals, strategies, and diversity metrics openly to all employees.
Carolyn said this transparency fosters trust and highlights your organization’s dedication to continuous improvement in DEI initiatives.
Discuss mentorship and development programs, address unconscious bias training, and other efforts your organization is using to create an inclusive environment.
Carolyn Larson, Senior Program Manager of Recruitment Marketing and DEI at C.H. Robinson
4. Highlight Current Initiatives on Your Career Websites
Showcase your ongoing DEI programs, initiatives, and employee resource groups (ERGs).
“Discuss mentorship and development programs, address unconscious bias training, and other efforts your organization is using to create an inclusive environment,” Carolyn said. “Provide links to relevant resources and events that prospective talent can access and utilize.”
5. Focus on Internal Talent Development
Shift the focus to internal talent development as a testament to your organization’s commitment to DEI. Utilize an internal career site to showcase career opportunities, training resources, and job openings. Carolyn noted this helps in supporting and nurturing the current employee base.
Learn More from Your Peers in the Talent Marketing Board
DEI is an ongoing journey, and Carolyn noted that organizations must reflect their progress and commitment to continuous improvement through their career websites.
And if you’re looking for more insights on how to build or enhance your DEI efforts on your career web pages, you can join your peers leading employer brand and recruitment marketing in the Talent Marketing Board.
Our members meet weekly to deep dive into their most pressing topics and gain actionable insights without any vendors present.
Learn how a membership can help you navigate the evolving landscape of DEI-focused recruitment.
