Case Study

Building an award-winning employee storytelling campaign

Jenn Spantak, Caterpillar

How did one of last year’s most compelling storytelling campaigns get its start from the cutting room floor? Caterpillar’s Global Employment Brand & Marketing Director, Jenn Spantak, will share the journey of the “Your Story. Our Impact.” campaign from its tenuous start getting leadership buy-in to its award-winning finish across multiple channels to attract candidates and energize employees. Join this session to learn how to source stories and even when it’s best to deploy them.

Case Study

Incorporating artificial intelligence into talent marketing

Every conversation these days seems to touch on Generative Artificial Intelligence (Gen AI) tools like ChatGPT. As a talent marketer, you can easily feel behind the times. How can you put this technology to work for you? In this case study you’ll learn how to leverage Gen AI tools to augment marketing communications and content creation. This call will give you tangible takeaways to help you integrate Gen AI into your teams and steps you can take to effectively – and safely – develop an AI partner for your talent marketing communications.

Case Study

Programmatic job vendors: Where’s the ROI?

We could debate all day whether programmatic vendors are – or aren’t – in following through on promises to find new talent. Either way, you can’t afford to gamble with your programmatic spend. Whether you’re getting a great return on your investment or are scratching your head over where the spend is going, you’ll want to witness this case study. We’ll talk through setting goals and what we should expect programmatic jobs to accomplish as well as whether programmatic is an effective strategy outside the United States.

Case Study

Diversity attraction: Partnerships that build pipelines

Any company can say they want more diverse hires – it takes a special leader to know how to build relationships to attract that talent. In this case study, hear about the tactics that make a difference, such as leveraging events to meaningfully engage diverse talent, whether specific headcount for this focus area is necessary, and how to define the success of your diversity partnerships. Join us to explore what’s working, what’s needed, and what comes next to make an impact on your diversity attraction program.

Case Study

Dashboarding: Improve your recruitment marketing story

We’re all on a quest for an A+ talent marketing dashboard and a solid grasp of our talent analytics metrics. So how can we grow confidence in our understanding and our delivery of the data? In this candid case study, we’ll explore which data to report on, how to display it, and how to talk through it. This kind of candid sharing can only take place in the confidential setting offered by the Talent Marketing Board.

Case Study

Maturing your talent marketing approach

It’s one thing to develop long-term goals for growing your talent marketing program … but it’s a challenge to weather labor markets, hiring goals, and company objectives from one year to the next. Join this confidential session to learn how one company approaches the opportunity — and the challenge — of growing a talent marketing team for today and tomorrow. We’ll explore the journey from dreaming up a team to what responsibilities they actually cover and how to continue to evolve the thinking around what a “mature team” means.

Case Study

Measuring your EVP activation: Can it be done?

We spend significant time and money (and sometimes sweat and tears) researching and developing our Employee Value Propositions — then we redouble our efforts to leverage employer branding for internal and external activation! No wonder we’re wiped out when it comes time to answer, “So, how did it perform?” With so many data points that can be influenced by an EVP activation, one company has developed a methodology for EVP measurement, GPA-style. You already know an EVP is important and valuable — join this session to learn how to measure that impact and explain it in a way the business understands.

Case Study

Recruitment marketing menus to manage demand

You’re making a career of developing innovative, productive ways to market your company’s biggest talent opportunities – what’s the best way to make sure hiring managers across the enterprise know how you can support their efforts? Recruitment marketing menus are becoming the trend, and for good reason: Join this case study to see how one company created a picklist for hiring managers to know the cost, effectiveness, and use cases for different recruitment marketing techniques.

Case Study

Building employer brand toolkits that actually work

In this case study we’ll walk through how to create and evolve an employer brand toolkit — for both recruiters and hiring managers and for employer brand practitioners themselves. We’ll hear how to guide the toolkit from ideation to execution, how to gain buy-in and support, and how to consider the needs of end users (hiring managers, recruiters, and marketers) along the way.

Case Study

Optimizing recruitment marketing spend with data-driven decisions

There are two phases in managing a budget: When you’re asked to tighten your belt … and the moment just before you’re asked to cut spending. What if you could get ahead of it all? In this case study, we’ll see a confidential example of exactly how one talent marketing leader handled this challenge. We’ll witness the ins-and-outs of how the team was able to find significant cost savings in talent marketing spend across various platforms by using data and fresh thinking to inform platform consolidation and partnership expansion to meet the needs of their evolving business.