
Agenda
Tuesday, May 20
9:45 AM
Registration, Networking, and Refreshments
10:30 AM
Welcome and Introduction
10:45 AM
Peer-Led Vendor* Clinic
ATS and CRM
*We are a vendor-free community, so these “vendor clinics” are a special opportunity to dig-in, ask tough questions, and get candid feedback — not a sales pitch.
No vendors will be present in these open, peer-led discussions where you can find workarounds and share successes (and frustrations) with the talent marketing tool integral to your program’s success. If you aren’t a customer but are considering an investment in a particular vendor, you can get an honest assessment from other brands who use the tool. In this clinic, we’ll focus on:
|
|
---|
11:15 AM
Break
11:20 AM
Peer-Led Agency* Clinic
Talent Marketing Agencies
*We are a vendor-free community, so these “agency clinics” are a special opportunity to dig-in, ask tough questions, and get candid feedback — not a sales pitch.
No agencies will be present in these open, peer-led discussions where you can find workarounds and share successes (and frustrations) with the talent marketing partner integral to your program’s success. If you aren’t a customer but are considering an investment in a particular agency, you can get an honest assessment from other brands who are current clients. In this clinic, we’ll focus on:
|
|
---|
11:50 AM
Lunch Discussion
12:20 PM
Panel
Getting talent marketing a seat at the table
How are you working to ensure talent marketing is a business priority instead of that department we call on only when needed? How are you utilizing data and insights to show the impact of talent marketing across your organization? Join us for an informal panel discussion on how we position our function to ensure continued investment and gain a seat at the table. We’ll talk through what we present to executives, as well as where we’re gaining buy-in and where we could do better. Come away with new tactics and approaches to proving the value of your program to leadership.
1:00 PM
Break
1:10 PM
Case StudyBuilding an award-winning employee storytelling campaign
How did one of last year’s most compelling storytelling campaigns get its start from the cutting room floor? Caterpillar’s Global Employment Brand & Marketing Director, Jenn Spantak, will share the journey of the “Your Story. Our Impact.” campaign from its tenuous start getting leadership buy-in to its award-winning finish across multiple channels to attract candidates and energize employees. Join this session to learn how to source stories and even when it’s best to deploy them. |
Case StudyCyclical hiring: Successfully mixing creative, data, and teamwork
Let’s explore how Kohl’s optimizes advertising creative to engage and convert a broad candidate pool during peak hiring seasons. Join Manager of Talent Brand and Recruitment Marketing Sue Hoerchner and Senior Social Media & Recruitment Marketing Analyst Emily White for a behind-the-scenes look at how Kohl’s creates strategy with their internal visual communications team, recruitment leaders, and ad agency partners. They’ll share how that collaboration continues after go-live, thoughtfully reviewing metrics and optimizing campaign tactics and creative to yield effective – and economical – results. |
---|
1:40 PM
Break
1:55 PM
Case StudyBringing a career site in-house, from scratch
We’ve all considered the pros and cons of bringing your career site in-house – and this is your opportunity to hear directly from Carolyn Larson, Senior Program Manager of Recruitment Marketing & DEI at C.H. Robinson, about her experience doing just that. She’ll share candidly about the technical functionalities required to bring a career site in-house, internal resourcing and skillsets required, the unexpected costs and internal hurdles, as well as the benefits, leadership support, and ROI. If you’ve ever wondered if moving your career site in-house would be the right decision, this session is for you. |
Case StudyA holistic view of talent marketing’s role in the hiring process
Talent marketing can’t thrive in a vacuum: Recruiters, hiring managers, and leadership need to know how they’re expected to plug in — and what they’re accountable for. At Ace Hardware, Director of Talent Acquisition Stef Nikitas is making that her team’s responsibility, shepherding the “Ace Way of Hiring” project, an all-encompassing resource that details the hiring process start to finish, including where and how employer branding and recruitment marketing are best deployed. In its early launch stages, Stef will give us an insider’s view of the rollout of this ambitious program. |
---|
2:25 PM
Break
2:40 PM
Case StudyOrganizing data for meaningful talent marketing metrics
The only thing harder than attracting talent is showing the ROI of your efforts … that is, until you attend this session with Spectrum’s Talent Attraction Marketing Manager, Samantha Schuch. She’ll show you how to create and roll out a playbook for consistent tracking to determine what recruitment sources drive the best ROI for the business. Discover how to track not only digital media efforts, but sourcing, events, and types of creative along with brand awareness and social profiles. After this session, you’ll be able to show all the value talent attraction and acquisition brings to your organization. |
Case StudyArtificial intelligence: Using custom GPTs for talent marketing
The promise of artificial intelligence is both overwhelming and vague – are companies actually doing something meaningful with it? At Lockheed Martin, the answer is a resounding “YES!” Rowan Toffoli, Lockheed Martin’s Executive Communications – Lead Social Media Writer and accomplished Gen AI subject matter expert, will share how she creates custom GPTs for specialized communications and brand marketing projects. Rowan will also walk us through use cases for AI in talent acquisition in a session that will make your jaw drop. |
---|
3:10 PM
Networking Break
3:40 PM
Case StudyRallying employer brand when “EVP” is a curse word
It’s one thing to energize the enterprise around an EVP – it’s another when you have to start with an uphill battle to get everyone to WANT one. Shavonne Thomas is AbbVie’s Associate Director of Employer Brand & Recruitment Marketing, and she’ll describe her ongoing journey to put the “value” in “employee value proposition.” From inheriting a project that needed better TLC and socializing, to crafting new ways to put meaning behind it and make it resonate with leadership and employees, Shavonne is helping AbbVie flip the script on the understanding of what an EVP is and how to get key stakeholders to rally around it. |
Case StudyEmpowering employee advocates in the name of talent attraction
The voice of the employee carries the most weight in attracting future candidates – but that doesn’t mean it’s easy. U.S Bank’s Head of Talent Attraction & Experience, Keri La Ra, and her team are working to marry the science of talent attraction with the art of authentic messaging in their own advocacy program. She’ll share lessons learned from the inception of their advocacy program, including clearing hurdles on training and compliance, getting clinical on content selection, and evolving the strategy to grow participation and reach, specifically in the talent acquisition community. |
---|
4:10 PM
Break
4:25 PM
Case StudyThriving with a global, always-on recruitment marketing strategy
Global companies face complex, nuanced challenges in attracting talent from all corners of the world; a special challenge like this requires special thinking, and Hilton is making great strides in figuring it out. Join Hilton Senior Manager of Recruitment Marketing, Diversity Recruiting, & Employer Brand Ciara Salg as she describes the always-on approach leveraging programmatic, SEM, and paid and organic social media to create a consistent presence regardless of time zone. You’ll get a rare peek behind the talent marketing curtain from one of the most iconic global employers. |
Case StudyTurning on the lights: Spotlighting employer branding for talent acquisition
Employer branding is a team effort. If your closest stakeholders – recruiters, sourcers, business partners, and leadership – don’t understand the “why,” the movement from strategy to execution can be limited. Senior Talent Marketing Specialist Amy Lynes will share how Zillow’s Talent Brand & Attraction team leveraged their internal learning platform to educate and enable the Talent Acquisition team. We’ll learn how a two-course curriculum design fostered a sense of ownership through collaboration and influence without authority, leaving individuals with a newfound knowledge of employer branding tactics and ways to best support the team. |
---|
4:55 PM
Adjourn
5:00 PM
Drinks Reception and Member Dinner
Following our afternoon of conversations and case studies, we’ll all go out for a fantastic dinner together. It’s a perfect opportunity to connect with your fellow members before a big day of brainstorming, discussion, and collaboration.
Wednesday, May 21
8:00 AM
Themed Breakfast Discussions
The conversations over coffee and eggs at this event are often more lively than any other conference’s happy hour. You’ll want to be here bright and early (and on time).
The tables will be divided into functional areas so leaders can pick where they want to sit and connect with others who are interested in talent marketing and…
|
|
---|
8:50 AM
Opening Remarks
9:00 AM
Panel
Finding your inner cheerleader for talent marketing work
Let’s face it, at times, talent marketing work can feel like a never-ending uphill battle. How can we combat feelings of professional depletion and flip our perspective to find our inner cheerleader? We’ll talk about how we find success with shifting our mindset to motivate ourselves and our teams, and strategies that help us continue to move forward in a positive manner despite constant obstacles. If there’s anyone that understands the niche difficulties in this work, it’s your peers in the Talent Marketing Board.
9:30 AM
Break
9:45 AM
Workshop
Reimagining inclusive talent attraction
Wandie Toledo, T. Rowe Price
Session Details
Back in 2020, big brands made statements committing to diversity, and some talent teams were tasked with hiring goals based on race or gender, opening the door to attracting other underrepresented groups. But the DEI climate has changed in the past year. Join T. Rowe Price Diversity Acquisition Leader Wandie Toledo and other talent attraction leaders at the world’s biggest companies to discuss the state of diversity hiring. How do we prioritize and grow inclusionary talent attraction in 2025? We’ll confidentially discuss best practices on communicating internally and externally about the importance of inclusivity.
Workshop
The journey to a career site refresh
Jaclyn Rumler, The Wendy’s Company
Session Details
Three certainties in life: Death, taxes, and the need to improve your career site. You don’t have to take on this beast of an issue alone! Senior Talent Acquisition Operations Specialist Jaclyn Rumler has lived through one upgrade at Wendy’s, and with another on the way, she’ll kick off a discussion about how we might best prepare for career site projects: From auditing existing pages to determining which stakeholders get a say in the new vision, it’s a chance for us to learn as a group what pitfalls to avoid, how to work best with partners, and how to ensure success when our own career sites are due for a facelift.
Workshop
LinkedIn: Ownership, structure, and content
Session Details
Join this confidential, brands-only conversation on what’s worked, what hasn’t, and what we’re planning next for talent marketing on LinkedIn. We’ll talk through our recent LinkedIn strategies, including who owns the presence (and who should), how the presence is structured and utilized, and how to track ROI on candidate attraction. Don’t miss this chance to benchmark on LinkedIn with others who understand this crucial platform’s unique challenges and opportunities.
10:15 AM
Break
10:30 AM
Workshop
Maximizing the value of talent communities
Kelli Easley, Chick-fil-A
Session Details
What’s a job seeker’s expectation when they click your “join our talent community!” button? They become one of thousands (maybe millions!) in our CRM. How do we best engage a person who is interested in learning more about us? Chick-fil-A’s Principal Leader Employer Branding, Kelli Easley, will start a conversation about optimizing talent community strategy, giving us an opportunity to talk about everything from segmentation to content to cadence. Join this group conversation to share your successes and your pain points while learning how other big companies approach the same issues.
Workshop
AI in action: What’s working, what’s not, and what’s next
Jessica Krobot, CGI
Session Details
AI is rapidly changing talent marketing — but how do you apply it effectively to enhance overall strategy? CGI Talent Marketing Lead Jessica Krobot will lead the conversation on both the opportunities and challenges of AI, with members sharing experiences on what’s working (and what’s not). We’ll discuss ways to integrate AI tools that align with team goals, from content creation to candidate engagement, while tackling common roadblocks and learning from each other’s experiments. Whether you’re just getting started or already testing AI in your workflow, join this conversation to navigate the AI landscape together.
Workshop
Relaunching career sites: Strategies that work
Session Details
If you’re in the early stages of your own site relaunch, join this workshop to compare notes and share ideas around how to begin auditing your existing site, what steps get all stakeholders aligned on new looks and processes, and how much revamping can be done without switching site hosts. Your site may need work, but you need a place where you can confidentially benchmark with peers who understand what you’re going through.
11:00 AM
Break
11:15 AM
Workshop
Building talent marketing’s role as a strategic partner
Kayla Branham, ADT
Session Details
The work you put into branding, outreach, and marketing are the crucial first steps to attracting your company’s future workforce … so why does it often feel like you’re taking orders instead of offering strategies? ADT Senior Manager of Recruitment Marketing Kayla Branham will kick off a group conversation about ways we can make leadership and stakeholders understand our potential role as a trusted advisor to the business. Let’s discuss ways to push back against the “order-taker” mentality, and share stories, challenges, and successes on our journey to prove talent marketing’s value as a strategic business partner.
Workshop
Talent marketing for internal mobility
Lindsay Lee, Flex
Session Details
Internal mobility marketing has become a bigger part of our remit in recent years; let’s have a conversation about how we’re helping promote our programs and support employees. Lindsay Lee, Head of Global Employer Brand at Flex, will share a bit about the evolution of internal mobility at her company. She’ll open a dialogue so we can all discuss the pain points and opportunities for these programs, especially around how our teams’ ability to articulate company culture can be instrumental to internal mobility buy-in.
Workshop
Talent attraction and diversity: Are we still committed?
Session Details
Back in 2020, big brands made statements committing to diversity, and some talent teams were tasked with hiring goals based on race or gender, opening the door to attracting other underrepresented groups. But the DEI climate has changed in the past year. Let’s bring together the talent attraction leaders at the world’s biggest companies to discuss the state of diversity hiring in 2025: How corporate goals are changing, how our own plans have evolved, and what changes we’re looking forward to — or are fearful of.
11:45 PM
Themed Lunch Discussions
During lunch, the tables will be divided into industries so leaders can pick where they want to sit and connect with others who are leading talent marketing in the same space:
|
|
---|
12:45 PM
Break
12:55 PM
Peer Advisory Roundtables
EXAMPLE TOPICS:
- Improving the candidate experience
- Making the most of a talent community
- CRM: Selection, ownership, governance, execution
- Finding the right video vendor
1:30 PM
Peer Advisory Roundtables
EXAMPLE TOPICS:
- How to attract the right skills (and not just a role)
- Activating your EVP, internally and externally
- Educating the enterprise on talent marketing’s value
- Changing the ‘order taker’ stigma of talent marketing
2:00 PM
Break
2:15 PM
Peer Advisory Roundtables
EXAMPLE TOPICS:
- Marketing your employee referral programs
- Talent marketing with diversity in mind
- Great Place to Work and other award strategies
- Diversity partners: Which ones are worth the investment?
2:45 PM
Adjourn
Please note: This agenda is subject to change based on speaker availability and scheduling.