Back in 2020, big brands made statements committing to diversity, and some talent teams were tasked with hiring goals based on race or gender, opening the door to attracting other underrepresented groups. But the DEI climate has changed in the past year. Join T. Rowe Price Talent Attraction Leader Wandie Toledo and other talent attraction leaders at the world’s biggest companies to discuss the state of diversity hiring. How do we prioritize and grow inclusionary talent attraction in 2025? We’ll confidentially discuss best practices on communicating internally and externally about the importance of inclusivity.

AI is rapidly changing talent marketing — but how do you apply it effectively to enhance overall strategy? CGI Talent Marketing Lead Jessica Krobot will lead the conversation on both the opportunities and challenges of AI, with members sharing experiences on what’s working (and what’s not). We’ll discuss ways to integrate AI tools that align with team goals, from content creation to candidate engagement, while tackling common roadblocks and learning from each other’s experiments. Whether you’re just getting started or already testing AI in your workflow, join this conversation to navigate the AI landscape together.

Few things frustrate talent marketers more than having to explain how branding for candidates is different than the corporate or consumer brand. But it begs the question: Just how separate should they be? We’ll have the chance to discuss our approaches when Marketing Director of Intuit Employer Brand Jennifer Cottle kicks off a discussion about the connection between talent and corporate marketing, discussing instances of when companies have fully aligned them – and when and how they’ve made subtle or stark differences.

There are an infinite number of employer awards our companies can pursue (or even be awarded without trying). But the way we approach these awards has evolved over time, especially in an era where sensitivity around diversity and underrepresented populations are high. Join Niki Ferrans, Director of Employer Marketing at Assurant, for a discussion about award strategy, which recognitions hold the most significance in today’s workplace, and how we can best leverage awards to effectively communicate our employer brand story.

What’s a job seeker’s expectation when they click your “join our talent community!” button? They become one of thousands (maybe millions!) in our CRM. How do we best engage a person who is interested in learning more about us? Chick-fil-A’s Principal Leader Employer Branding, Kelli Easley, will start a conversation about optimizing talent community strategy, giving us an opportunity to talk about everything from segmentation to content to cadence. Join this group conversation to share your successes and your pain points while learning how other big companies approach the same issues.

The work you put into branding, outreach, and marketing are the crucial first steps to attracting your company’s future workforce … so why does it often feel like you’re taking orders instead of offering strategies? ADT Senior Manager of Recruitment Marketing Kayla Branham will kick off a group conversation about ways we can make leadership and stakeholders understand our potential role as a trusted advisor to the business. Let’s discuss ways to push back against the “order-taker” mentality, and share stories, challenges, and successes on our journey to prove talent marketing’s value as a strategic business partner.

Three certainties in life: Death, taxes, and the need to improve your career site. You don’t have to take on this beast of an issue alone! Senior Talent Acquisition Operations Specialist Jaclyn Rumler has lived through one upgrade at Wendy’s, and with another on the way, she’ll kick off a discussion about how we might best prepare for career site projects: From auditing existing pages to determining which stakeholders get a say in the new vision, it’s a chance for us to learn as a group what pitfalls to avoid, how to work best with partners, and how to ensure success when our own career sites are due for a facelift.

Internal mobility marketing has become a bigger part of our remit in recent years; let’s have a conversation about how we’re helping promote our programs and support employees. Lindsay Lee, Head of Global Employer Brand at Flex, will share a bit about the evolution of internal mobility at her company. She’ll open a dialogue so we can all discuss the pain points and opportunities for these programs, especially around how our teams’ ability to articulate company culture can be instrumental to internal mobility buy-in.

In large organizations like yours, getting things done can often feel like an obstacle course of policies, approvals, and complexity. How can we work smarter and cut through the bureaucracy without losing momentum? Led by GE Aerospace’s Talent Marketing Lead Philip Kelley, this session is an opportunity to brainstorm strategies for managing the red tape that comes with big company dynamics. If you’re constantly navigating corporate bureaucracy, come prepared to swap stories, share solutions, and walk away with practical strategies to move your initiatives forward with greater efficiency.