Talent Marketing Leadership Resources Amber Messersmith Shares How Her Team Developed BAE Systems’ Recruitment Marketing Targeting Strategy to Convey Employer Brand Values Key takeaways: Targeted Candidate Personas: BAE Systems' recruitment marketing strategy is undergoing a transformation led…Sam CallahanAugust 3, 2020
Talent Marketing Leadership Resources Capital One’s Madigan Cochran shares how an evolving social strategy is creating passive candidate pipelines Key takeaways: Authentic Candidate Engagement: Madigan Cochran and her team at Capital One transformed the…Sam CallahanAugust 3, 2020
Talent Marketing Leadership Resources Jeanne Blair shares how her team is developing Expedia Group’s candidate experience across their global brands Key takeaways: Data-Driven Approach to Candidate Experience: Jeanne Blair led Expedia Group's effort to define…Sam CallahanAugust 3, 2020
Talent Marketing Leadership Resources How Charlotte Jones helped define and deploy Lockheed Martin’s new EVP Key takeaways: Data-Driven EVP Development: Charlotte Jones led Lockheed Martin's phased approach to develop a…Sam CallahanAugust 3, 2020
Talent Marketing Leadership Resources Jenna Roland at Schneider Electric shared how her team developed and maintained a successful strategy on Glassdoor Key takeaways: Glassdoor as a Feedback Hub: Schneider Electric utilized Glassdoor as a platform for…Sam CallahanAugust 3, 2020
Talent Marketing Leadership Resources Intel’s Jennifer Lashua shared how they’re modernizing perceptions of the company through their employer brand Key takeaways: Challenge Preconceptions: Jennifer Lashua spearheaded Intel's initiative to dispel outdated perceptions, showcasing the…Sam CallahanAugust 3, 2020
Talent Marketing Leadership Resources Amgen’s John Graham Jr. shared his strategy for successful personal and employer branding on LinkedIn Key takeaways: Leveraging LinkedIn for Employee Advocacy: Amgen successfully utilized LinkedIn as a key platform…Sam CallahanAugust 3, 2020
Talent Marketing Leadership Resources Jennifer Newbill discussed working to change university students’ perception of Dell as an employer Key takeaways: Rebranding Challenges: Jennifer Newbill, as Director of University Relations and Recruitment at Dell,…Sam CallahanAugust 3, 2020
Talent Marketing Leadership Resources Jessica McCadden at Capital One shared how they’ve built out an authentic employer brand through their video strategy Key takeaways: Authenticity Drives Engagement: Jessica's focus on showcasing real human interactions and emphasizing diversity…Sam CallahanAugust 3, 2020
Talent Marketing Leadership Resources Marie Lo with T-Mobile Shared How Her Team Executed a Media Transformation to Support Recruitment Key takeaways: Diversifying Media Strategy: T-Mobile's shift from solely relying on paid media to embracing…Sam CallahanAugust 3, 2020