This week we wrapped up our third Board Meeting in Chicago.
26 recruitment marketing and employer brand leaders from 16 brands got together to talk about the things that are most important to their work right now.
We heard 4 Show & Tell talks from Talent Marketing Board members, all people leading employer brand and recruitment marketing at the world’s biggest companies.
They shared stories about projects they led, a challenge they faced, what went well, what didn’t work, and what they hope to do next. We heard from:
- Jared Nypen on how Great Clips uses video storytelling to connect with potential hires.
- Rex Pickar and Niki Ramirez from Kellogg Company on how they developed creative writing guidelines and resources for job postings.
- Progressive Insurance’s Erin Hendrick on how they launched a new employer brand.
- Jerilyn Soncrant with Charles Schwab on how they have been able to use social media to drive brand awareness and candidate generation.
Plus, lots of peer-to-peer unconference discussions where Talent Marketing Board members set the agenda in real time by picking the topics that mattered most to them while at the meeting.
You won’t want to miss the next opportunity to have face-to-face conversations with people like you at brands like yours.
Here are the brands who were there: AbbVie, AT&T, BAE Systems, Bosch, Charles Schwab, Exelon Corporation, Great Clips, Hilton, Honeywell, John Deere, Kellogg Company, Kohl’s Department Stores, Liberty Mutual, Progressive Insurance, T-Mobile, and Vanguard.
Stay tuned for updates on our next Board Meeting!