John Graham Jr., Senior Manager of Global Employer Brand and Recruitment Marketing at Amgen, shared his strategy for successful personal and employer branding on LinkedIn. Talent Marketing Board Blog >> T-Mobile Director of Employer Brand Tisha Leslie discussed why the company's employer brand objective is to "make it obvious," how she partners with other teams within… Read More >
Stories from people leading employer brand and recruitment marketing at the world’s biggest companies.
Amgen’s John Graham Jr. shared his strategy for successful personal and employer branding on LinkedIn
Prior to joining Amgen as the Senior Manager of Global Employer Brand and Recruitment Marketing, John Graham Jr. developed and deployed a strategy to boost employer brand engagement through employee advocacy on LinkedIn. Now, with one successful launch under his belt, he intends to implement the same strategy at Amgen. Within the scope of an… Read More >
The Shortlist: Dell, Citrix, Visa, and more
Jennifer Lashua, Director of Digital Marketing, Media, and Creative at Intel, shared how they're modernizing perceptions of the company through their employer brand and employee testimonial videos. Talent Marketing Board Blog >> 3M's Vice President and Chief Sustainability Officer, Gayle Schueller, discussed how sustainability is a core part of their employer brand and everyday working… Read More >
Intel’s Jennifer Lashua shared how they’re modernizing perceptions of the company through their employer brand
According to Jennifer Lashua — who leads Intel’s Employer Brand team — employer branding has only been a defined discipline at the company for about three years. She and her team had their work cut out for them to develop marketing efforts around their employer brand to show the inside of Intel today and to… Read More >
The Shortlist: Schneider Electric, Whole Foods Market, and more
Jenna Roland, Employer Branding Specialist at Schneider Electric, shared how her team developed and maintained a successful Glassdoor strategy. Talent Marketing Board Blog >> In a post that has garnered over 1,000 likes, Whole Foods Market spotlighted one of their team members, Jose, and his journey at the company for the past 18 years. LinkedIn… Read More >
Jenna Roland at Schneider Electric shared how her team developed and maintained a successful strategy on Glassdoor
For Jenna Roland, Employer Branding Specialist at Schneider Electric, Glassdoor is an invaluable two-way communications tool. From an employer branding perspective, Jenna shared that the platform allows them to get important information about what their audience (of employees, former employees, and candidates) thinks, all while allowing them to highlight the great things about working at… Read More >
The Shortlist: Lockheed Martin, The Heineken Company, and more
Recruitment Marketing Leader Charlotte Jones shared how she helped define and deploy Lockheed Martin's new EVP messaging while incorporating a global perspective. Talent Marketing Board Blog >> Yeonjoo Lee, Senior Director for Global Employer Branding at Schneider Electric, discussed her role, how she got there, and how the talent acquisition team fits into the organization…. Read More >
How Charlotte Jones helped define and deploy Lockheed Martin’s new EVP
In 2014, Recruitment Marketing Leader Charlotte Jones developed the first data-driven employer value proposition for Lockheed Martin. With limited resources, she adopted a multi-year phased approach. Then in 2018, she embarked on a journey to refresh the EVP messaging while incorporating a global perspective. The first step for the original EVP was to identify the… Read More >
The Shortlist: Expedia, USAA, PepsiCo, and more
Expedia Group Senior Director for Global Recruiting Programs Jeanne Blair shared an inside-look at how they developed their candidate experience to be consistent across their global brands. Talent Marketing Board Blog >> Will Neville-Rehbehn, Vice President of Inclusion, Culture, and Talent at Prudential Financial, discussed how they revitalized their career sites and employee value proposition… Read More >
Jeanne Blair shares how her team is developing Expedia Group’s candidate experience across their global brands
Coming from the tech industry into her role as Expedia Group’s Senior Director for Global Recruiting Programs, Jeanne Blair had her work cut out for her as she and her team started working to define a candidate experience across the global footprint. “When I joined the team this past spring, a consistent experience didn’t really… Read More >