T-Mobile Senior Employer Brand Marketing Manager Marie Lo shared how she and her team executed a media transformation to support their recruiting needs. Talent Marketing Board Blog >> Jim D'Amico, Global Talent Acquisition Leader at Celanese, discussed how his team strives to tell recruiting stories in a way that breaks through the typical messaging and… Read More >
Stories from people leading employer brand and recruitment marketing at the world’s biggest companies.
Marie Lo with T-Mobile shared how she and her team executed a media transformation to support their recruiting needs
In mid-2018, T-Mobile Senior Employer Brand Marketing Manager Marie Lo and her team realized that, as the recruiting teams came to them with their needs, they were always asking how they could increase their paid media usage, instead of using other media resources available to them. “But, while advertising is an important component of any… Read More >
Join us in Philadelphia, July 16-17, for our fifth Board Meeting!
We’re excited to announce our fifth Board Meeting will be in Philadelphia, July 16-17. We’ll have 5 Show & Tell talks, 4 Member-Led Discussions, 16 peer-to-peer unconference discussions, and a private Member Dinner on the first night, July 16. Members will make great connections and get answers to the tough questions they can’t get anywhere… Read More >
The Shortlist: Shell, Ecolab, Under Armour, and more
Employer brand and recruitment marketing leaders from AstraZeneca, BAE Systems, Chubb, Freddie Mac, McCormick, Navy Federal Credit Union, S&P Global, Barclays, Beiersdorf, Booking Holdings, Bristol-Myers Squibb, EmblemHealth, Evonik Industries AG, MetLife, Mondelez International, New York Life, TD Ameritrade, Travelers, Turner Construction, and Verizon discussed their programs, strategies, and challenges at Talent Marketing Board meetings in… Read More >
The Shortlist: Intel, Sodexo, Aetna, and more
Intel Recruitment Capability Adoption and Transformation Manager Allyn Bailey shared why the company focuses on showing their talent acquisition process as an "infinity loop" rather than as a straight line or funnel. SmashFly Blog >> Amazon, Uber, Apple, Airbnb, and Dell Technologies were featured in LinkedIn's list of Top Companies of 2019 as some of… Read More >
The Shortlist: BASF, Comcast, Wells Fargo, and more
BASF Employer Branding Strategist Kate Klingman discussed how they created their new employee-spotlighting video series to help bring their employee value proposition to life. Talent Marketing Board Blog >> Cracker Barrel Old Country Store Director of Field Human Resources and Talent Acquisition Brett Bunce, Shell Oil Company Military Recruitment Lead in the Americas Dylan Raymond,… Read More >
Kate Klingman discussed how BASF created their new employee-spotlighting video series
Employer Branding Strategist Kate Klingman recently headed up a video project featuring BASF employees to help bring their employee value proposition to life. In late 2017, Kate and her team got together to discuss creating videos to help humanize the BASF brand. Her boss had a passion behind the video project and gave the green… Read More >
The Shortlist: Capital One, Johnson & Johnson, and more
Capital One Video Content Strategist Jessica McCadden discussed how they built out a compelling and authentic employer brand through their video strategy. Talent Marketing Board Blog >> Intel Director of Digital Marketing, Media, and Creative Jennifer Lashua, Fidelity Investments Director of Employer Branding and Recruitment Marketing Communications JuliAnn Drozdowski, Amgen Senior Manager of Global Employer… Read More >
Last week we wrapped up our fourth Board Meeting hosted at Intel’s headquarters in Santa Clara, CA.
We’d like to extend a huge thank you to our Talent Marketing Board members, Jennifer Lashua and Raj Suri, for hosting us at Intel Corporation! 50 recruitment marketing and employer brand leaders from 32 major companies got together to talk about the things that are most important to their work right now. We heard 4… Read More >
Jessica McCadden from Capital One shared how they’ve built out a compelling and authentic employer brand through their video strategy
When Jessica McCadden, Video Content Strategist at Capital One, joined the talent marketing team this past October, her number one goal was scaling their video production capabilities and finding new, creative ways to make authentic content that connects with their audience. And, as someone coming into the corporate world from a creative background, Jessica wanted… Read More >