Stories from people leading employer brand and recruitment marketing at the world’s biggest companies.

The Shortlist: Southwest Airlines, General Mills, Gap, and more

Greg Muccio, Director of Talent Acquisition at Southwest Airlines, discussed how employee feedback has helped them maintain their position as the #1 airline employer. Glassdoor >> General Mills Vice President of Talent Acquisition and HR Strategy Lynsey Wherry shared how they developed a new portal for their employees to improve their employee experience and put them… Read More >

The Shortlist: Cisco, Whole Foods, Geico, and more

Cisco Senior Social Media and Talent Brand Manager Carmen Collins shared how they use social media to amplify their employer brand and what impact it has on their current employees. Inspired Momentum >> Whole Foods Market's Director of Global Recruiting, Andres Traslavina, shared how they shape and communicate employee experience. Employer Branding Podcast >> The… Read More >

The Shortlist: BAE Systems, Morgan Stanley, Enterprise, and more

Amber Messersmith shared how she and her team shaped their recruitment marketing targeting strategy around their employer brand values during her time at BAE Systems. Talent Marketing Board Blog >> Philips Recruitment Marketing Manager Dominique Mallion and Enterprise Employer Brand Manager Carmen Mason discussed how they experimented with LinkedIn's carousel ads to tell and amplify… Read More >

Amber-Messersmith

Amber Messersmith shares how she and her team developed BAE Systems’ recruitment marketing targeting strategy to convey their employer brand values

This year, former BAE Systems Recruitment Marketing Manager Amber Messersmith and her team kicked off a project that is laying the groundwork to amplify and optimize their recruitment marketing strategy: targeted candidate personas. For Amber, improving their ad targeting strategies and focusing their candidate segmentation meant researching and really getting a handle on who their… Read More >

The Shortlist: Wells Fargo, AT&T, Bristol-Myers Squibb, and more

Dianne Kibbey shared how she built out a strategy for Avnet's element14 brand to connect with their hard-to-reach audience of engineers on social media. SocialMedia.org Blog >> As a part of a panel of ten recruiting experts, Jared Nypen, VP of Talent at Great Clips, shared his recruitment marketing must-have "tech stack." The Undercover Recruiter… Read More >

The Shortlist: Pilot Flying J, BAE Systems, Wiley, and more

Pilot Flying J joined the Talent Marketing Board community this week. Their membership will be led by Director of Talent Acquisition Jessica Stevens. Talent Marketing Board Members >> EVP and Chief Human Resource Officer Archana Singh discussed how she leverages the strength of a people-centric culture to get the right talent on board at Wiley…. Read More >

The Shortlist: PlayStation, Kellogg Company, Synovus, and more

Sony brand PlayStation's Director of Talent Acquisition, Nick Barker, and Senior Talent Acquisition and Branding Specialist, Stephen Anthony, explained the challenges of building a talent brand from scratch that would resonate with tech talent. Recruiting Trends & Talent Tech >> Holland McCue, Head of Global Employer Branding and Recruitment Marketing Programs at Delta Air Lines,… Read More >

The Shortlist: Vanguard, Brown-Forman, MGM Resorts, and more

Kristin Thomas from Vanguard shared how she overhauled their employee social media guidance in a regulated industry. Talent Marketing Board Blog >> Hewlett Packard Enterprise Vice President and GM of Hybrid IT, Raj Thakur, discussed how the company is creating a strong pipeline to revolutionize their talent pools. HRD >> Kirsten Cooley, a Senior Manager… Read More >