Stories from people leading employer brand and recruitment marketing at the world’s biggest companies.

The Shortlist: Blizzard Entertainment, Scholastic, TJX Companies, and more

Sodexo, Dell, and Sonoco were recently featured for successfully repurposing recruitment and employer brand marketing content across their social and digital channels. Rally Recruitment Marketing >> Senior Director of Talent Acquisition Kelly K Jones accepted the award for top innovative talent acquisition initiatives at the 2019 HCI Strategic Talent Acquisition Conference on behalf of Cisco's global… Read More >

The Shortlist: BASF, Intel, The Coca-Cola Company, and more

BASF Head of Leadership, Organizational Capability, and Culture Heidi Gerhard discussed the recent transformation of their university relations program and how they shifted its focus towards building their executive talent pipeline. Talent Marketing Board Blog >> Eddie Ibarra, Global Head of Talent Brand Strategy at Dropbox, shared how he found the brand's edge and built… Read More >

Heidi Gerhard discusses the recent transformation of BASF’s university relations program and shifting its focus towards building their executive talent pipeline

In late 2017, Heidi Gerhard — BASF’s Head of Talent Acquisition and University Relations at the time (now the Head of Leadership, Organizational Capability, and Culture) — and her team embarked on a transformation of their multifaceted university relations program. To kick off the transformation, the team conducted a strategic review. With the help of… Read More >

The Shortlist: Smithfield Foods, PepsiCo, Whole Foods, and more

Smithfield Foods Military Talent Acquisition Manager Troy Vandenberg and Chief Diversity and Engagement Officer Mark Garrett discussed the company's recognition by Military Times in the publication's Best for Vets Employers 2019 rankings. CSR Wire >> Global Head of Campus Recruiting Matt Mitro shared how JPMorgan Chase's culture has helped attract recent graduates to the company. Universum >>… Read More >

The Shortlist: RaceTrac Petroleum, Fidelity Investments, and more

Lockheed Martin Talent Attraction Leader Charlotte Jones, BASF Employer Branding Specialist Kate Klingman, and Evonik Manager of University Relations and Early Career Development James Toy will be leading off-the-record Show & Tell talks on their employer brand and recruitment marketing programs at Talent Marketing Board Meeting 5 in Philadelphia on July 16-17. Talent Marketing Board… Read More >

The Shortlist: Humana, RELX, Under Armour, and more

Humana Director of Talent Acquisition Kourtlee Gravil discussed how shifting toward more robust and inclusive flexible work policies has helped them attract great candidates. LinkedIn Blog >> Joe Milner, Talent Acquisition Manager at Pearson, shared how virtual career fairs allow them to attract a more diverse level of qualified, entry-level talent. HR Dive >> The… Read More >

The Shortlist: Enterprise Holdings, Citrix, Lyft, and more

Employer Brand Manager Carmen Mason shared how she and her team successfully spotlight recruiters on the Enterprise Holdings career site to open up communications with candidates. Talent Marketing Board Blog >> Kumari Williams, Director of Talent Acquisition and Employer Branding at HARMAN International, discussed their employer brand strategy and their new EVP which will be… Read More >

Carmen Mason shares how she and her team successfully spotlight recruiters on the Enterprise Holdings career site to open up communications with candidates

For Carmen Mason, Employer Brand Manager at Enterprise Holdings, and her team, it’s always been a strong tenet of their overarching strategy to be transparent whenever possible for the sake of the candidate. For the past several years, one way they’ve achieved this transparency is by structuring their career site to make local recruiter contact… Read More >

The Shortlist: Walmart, USAA, Electronic Arts, and more

Talent marketing and employer brand leaders from Darden, Dell, Georgia-Pacific, Kohl's Department Stores, Liberty Mutual Insurance, Pilot Travel Centers, Syneos Health, USAA, and WellCare Health are getting together before Indeed Interactive in Austin on May 13 for the Talent Marketing Board's Mini Board Meeting to discuss their strategies and relationships with Indeed and other review sites…. Read More >

The Shortlist: GE Healthcare, CDW, Kellogg’s, and more

Alcon, BAE Systems, CDW, and Fresenius Medical Care were recognized for their extraordinary achievements in employer branding and named as finalists in the HRO Today Most Admired Employer Brand Awards, which will be held on May 8. HRO Today Forum >> Cracker Barrel Old Country Store Director of Field Human Resources and Talent Acquisition Brett… Read More >