Heads of employer brand and recruitment marketing share strategies for retaining top talent by leveraging internal mobility, employee resource groups, and inclusive career development opportunities.
Talent marketing leaders in this guide:
Kim Hawkins, VP and Diversity, Equity, and Inclusion Recruiting Program Manager
U.S. Bank
Carolyn Larson, Senior Program Manager of Recruitment Marketing and DEI
C.H. Robinson
Paul Hamilton, Former Director of Talent Acquisition and DEI Board alumnus
LCBO
Jessica McCadden, Assistant Vice President of Creative Strategy and Talent Marketing Board alumna
Synchrony
Niki Ferrans, Director of Employer Marketing
Assurant
Erica White-Dunston, Director of Diversity, Equity, and Inclusion
Parsons
Recruiting and retaining top talent can be a challenging and costly task for any organization. Retaining employees also requires more than just offering competitive compensation -- it's 24/7 dedication to career growth and support.
Talent Marketing Board members -- all heads of employer brand and recruitment marketing at the world's largest companies -- provided strategies for enhancing your retention efforts in several leadership discussions. We gathered their insights on how:
- Internal mobility can develop career opportunities
- Elevating employer branding can improve retention
- Enhancing representation and leveraging ERGs can drive employee engagement
- Measuring DEI efforts can keep diverse talent engaged
Download our guide for best practices for keeping employees engaged and retaining top talent in your organization.