Stories from people leading employer brand and recruitment marketing at the world’s biggest companies.

The Short List: Cigna, Nike, GEICO, and more

Beth Hoggard, Senior Manager of Talent Attraction at Kimpton Hotels & Restaurants, shared how they flourish under a highly autonomous hiring process where each branch of the company executes recruitment in an authentic, individual way. Glassdoor Blog >> In partnership with Lifetime Television, Cigna spotlighted their military-friendly culture by sharing a video featuring three of… Read More >

The Short List: IBM, E*TRADE, Under Armour, and more

Uber, McDonald’s, and IBM are being recognized for their innovative approaches to talent acquisition. Amber Grewal, Corporate VP and Head of Global Talent Acquisition at IBM, shared some of the metrics behind their success. LinkedIn Talent Blog >> AT&T continued their “Women Who Inspire” campaign with a tweet featuring Couragion CEO and Co-Founder Melissa Risteff… Read More >

The Short List: Verizon, Red Bull, AbbVie, and more

Charlotte Jones, Talent Attraction and Employee Engagement Leader at Lockheed Martin Corporation, discusses their strategies around employer brand, recruitment marketing, and developing a strong company culture. The Employer Branding Podcast >> Verizon kicked off their inaugural #VerizonHackDay where employees are empowered to take over the company's social channels and make suggestions to improve the business…. Read More >

The Short List: PepsiCo, Vanguard, Bridgestone, and more

Sheila Stygar, Vice President of Global Talent Acquisition at PepsiCo, shared how they have changed their employer brand to attract more STEM talent and reduce the gender gap. Recruiting Trends >> Johnson & Johnson, Intel, IBM, Lockheed Martin, Procter & Gamble, General Motors, and more topped Fortune 500’s list of the Top 100 Employer Brands…. Read More >

The Short List: Wells Fargo, GE, Pernod Ricard, and more

Aaron Kraljev, VP of Employer Branding at Wells Fargo, and Holland McCue, Head of Global Employer Branding and Recruitment Marketing Programs at Delta Air Lines, shared how they are working to rebrand their companies in order to attract top talent. Forbes >> GE is running a campaign on their careers page called #InsideGEAdditive to make… Read More >

Highlights from Board Meeting 2: New York

Last week we wrapped up our second Board Meeting in New York. 30 talent marketing leaders from 25 brands got together to talk about the things that are most important to their work right now. We heard 3 Show & Tell talks from fellow Talent Marketing Board members, all people leading employer brand and recruitment… Read More >

The Short List: Dell EMC, Enterprise Holdings, Micron, and more

Marie Moynihan, Senior Vice President of Global Talent Acquisition at Dell EMC, shared how they developed and strengthened their employee-value proposition to help Dell attract and retain talent and built up their employer brand. Recruiting Trends >> Enterprise Holdings VP of Talent Acquisition Marie Artim discussed how they built an internal career site that embodies… Read More >

The Short List: Philips, Groupon, Siemens, and more

James Ellis, the Global Head of Employment Brand at Groupon, discusses how he helped make Groupon a top talent acquisition competitor and how he promotes their employer brand worldwide. Employer Branding Podcast >> Philips released an employer branding podcast series called The Spark made up of 15-20 minute employee vignettes. Sasha Naod, Global Brand Content… Read More >

The Short List: Capital One, Intel, HP, and more

Jamie Dorrough, Content Strategy and Social Media Lead for Talent Acquisition at Capital One, shares how her team developed a video recruitment campaign to attract and engage engineers. Talent Marketing Board Blog >> Manuel Diaz, Employer Brand Strategist with Intel, talks about his experiences building an authentic employer brand by focusing on a big picture… Read More >

The Short List: CVS Health, Cisco, Wayfair, and more

Kerry Noone, Director of Recruitment Marketing and Advertising, discusses how CVS Health is incorporating their company values across social media channels in order to recruit applicants who will fit well within the already established culture of their company. CareerArc >> Johnson & Johnson partnered with The Muse to attract potential talent by showcasing their innovative… Read More >