Talent Marketing Board

Board Roundtable

San Francisco
February 25, 2020

Here’s what you need to know for the Board Roundtable. Please RSVP.

Brands Attending (so far):

Anheuser-Busch, Arm, AT&T, Bank of the West, Bio-Rad, C.H. Robinson, Capital One, CDW, Cummins, Exelon, Gap, Great Clips, Hilton, Illinois Tool Works, Intel, Kohl’s Department Stores, Nutanix, NVIDIA, Palo Alto Networks, Progressive Insurance, Royal Caribbean Cruises, ServiceNow, Southern California Edison, Spectrum, Synovus, T-Mobile, Tapestry, Thermo Fisher Scientific, Trimble, Vanguard, and W. L. Gore & Associates.

Get answers to tough questions you can’t discuss anywhere else in one quick day.

Join us for a few hours of great, off-the-record discussions on the challenges of a unique role like yours. Everyone in the room will be leading talent acquisition at a big company.

No vendors, sponsors, press, small businesses, or junior/front-line staff allowed.

This is a meeting for people like you, with jobs like yours, at companies like yours — and problems like yours.

Attendees will be from member companies and invited guests from similarly-sized companies.

This is a sample of our bigger, more in-depth Board Meetings. Prospective members get to experience the incredibly valuable discussions we have, and members get an extra session of great conversations.

Important Notes:

  1. Only RSVP if you can definitely attend. This is a structured conversation with facilitators and limited seats. (If you can’t make it, please give us enough warning to invite someone from the waitlist.)
  2. This meeting is confidential. You will be required to agree to our confidentiality rules when you register.

Details:

  • Tuesday, February 25, 2020.
  • Log Cabin at the Presidio — 1299 Storey Avenue, San Francisco, CA 94129.
  • 9:00 AM – 4:30 PM. Discussions start promptly at 9:00 AM, please be on time.

Please note: Non-members have to leave the facility at 4:30 PM. The members-only portion of the confidential Board Meeting begins at 5:00 PM with our Member Dinner.

What’s Going to Happen:

  • 9:00 AM – 9:30 AM — Breakfast Discussions and Introduction
  • 9:30 AM – 10:45 AM — Facilitated Large Group Discussion on Where the Industry is Headed in 2020: In a competitive labor market, corporations are investing more in talent acquisition, attraction, and recruitment marketing to better position themselves as “preferred employers.” Together, we’ll benchmark on several critical topics in this rapidly maturing industry. We’ll dig into the role of technology and the tools we’re using to maximize effectiveness. We’ll also talk about the emerging challenges and opportunities from interdepartmental and cross-department collaboration, as well as the metrics we’re focusing on more (or deemphasizing). Use this opportunity to take a hard look at your job boards and decide where to increase, remove, or add new investment in 2020.
  • 10:55 AM – 12:00 PM — Small Group Discussions: These are fast-paced, peer-to-peer discussions where you suggest discussion topics, vote for your favorites, and join the conversations that interest you most. It means you’re spending the entire time talking about exactly the right things for you, not some canned agenda set by meeting planners months in advance.
  • 12:00 PM – 1:00 PM — Lunch Discussions
  • 1:00 PM – 4:30 PM — Confidential Case Studies on Talent Acquisition Programs:
    • Royal Caribbean Cruises’ Thea Neal on talent marketing for bulk vs. niche roles.
    • Vanguard’s Stephanie Scher on incorporating diversity and inclusion in talent brand strategy.
    • Cummins’ Whitney Wilber on aligning your employer brand and corporate brand on a global scale.
    • Arm’s Aylin Halil on measuring the value of your employer brand.
    • CDW’s Hanady Khourshid on optimizing your career site.

FAQ:

Who’s going to be there?

Everyone in the room will be leading a talent acquisition program at a big company. This is a meeting for people like you, with jobs like yours, at companies like yours — and problems like yours.

No vendors, sponsors, press, small businesses, or junior/front-line staff allowed.

Attendees will be from member companies and invited guests from similarly-sized companies.

What are we going to discuss?

You’ll get candid, honest insights from experienced peers. Bring a list of the things you’re working on right now. We’d love to help.

Some early topics that have been suggested include:

  • Activating a new (or rebranded) EVP
  • Review site strategy (Indeed, Glassdoor, Fairygodboss, and more)
  • Measuring the social candidate experience
  • Building a tribe of social ambassadors
  • Sourcing authentic, passionate, and sharable content from employees
  • Developing a best-in-class career site

What’s the format?

Here’s an explanation of the format from one of our other meetings. We’ve been running similar meetings for the past 12 years — it’s a very efficient format to get high value in limited time.

Why is there no fee and who is funding this?

The Talent Marketing Board is a confidential, vendor-free membership organization for people leading talent acquisition at the world’s greatest brands. We have members-only meetings about four times a year. Because our meetings are confidential, we host smaller meetings for guests to see what we do. In total transparency, we think you’re going to love it and will want to join the community.