Talent Marketing Board

Board Meeting 6

February 25-26, 2020 • San Francisco

No Vendors. Confidential. Conversations.

Board Meeting 6 Agenda:

Tuesday, February 25

(Members and Invited Guests)

12:00 PMLunch Discussions
Get here on time and grab a seat at the table. This sit-down lunch is your first opportunity to meet all of the great talent marketing leaders you’ll get to know at the Board Meeting.
12:50 PMHead to the Show & Tell Talk
1:00 PMSame, same, but different: Talent marketing for bulk vs. niche roles
Thea Neal, Royal Caribbean Cruises

Sure, it's all talent marketing, but the approach needs to vary. Thea Neal, Royal Caribbean's Talent Marketing Manager, will explain how she globally markets for their uber-niche tech roles and for mass-hired housekeeping positions. From video marketing to social media targeting, you'll leave this session with a new approach to talent marketing across your list of need-to-fill roles.
1:30 PMBreak
1:40 PMIncorporating diversity and inclusion in talent brand strategy
Stephanie Scher, Vanguard

Beginning in 2019, the Vanguard team integrated a variety of diversity strategies to enhance their talent brand. Stephanie Scher will share how they focus on job descriptions, careers site AA compliance, and social media strategies to make progress on their desire to have visibility to the most diverse talent pipeline.
2:10 PMBreak
2:20 PMIndustry Benchmarking Session
2:50 PM Snack Break
3:20 PMGetting connected: Employer and corporate brand alignment
Whitney Wilber, Cummins

With change comes opportunity. When Cummins launched its single, overarching brand platform, it created space for their employer brand to evolve and align. Whitney Wilber, Cummins' Global Employer Brand Leader, will explain how she refreshed their EVP, messaging, and creative to complement one, cohesive brand attracting talent on a global scale.
3:50 PMBreak
4:00 PMMeasuring the value of your employer brand
Aylin Halil, Arm

75% of job seekers consider an employer brand before they even apply for a job. 96% of employers believe that their employer brand and reputation can impact revenue. The question is, how can we measure how successful our employer brand is? Aylin Halil, Arm's Senior Manager of Global People Brand & Attraction, will explain how they do just that.
4:30 PMAdjourn
5:00 PMMember Dinner
Following our afternoon of conversations and Show & Tell talks, we’ll all go out for a fantastic dinner together. It’s a perfect opportunity to connect with your fellow members before a big day of brainstorming, discussion, and collaboration.

Wednesday, February 26

(Members Only)

8:00 AMBreakfast Discussions
The conversations over coffee and eggs at this event are often more lively than any other conference’s happy hour. You’ll want to be here bright and early (and on time).
8:50 AMHead to the Member-Led Discussion
9:00 AMMember-Led Discussion: Wanted: Job postings that actually attract talent
Led by Tisha Backer, C.H. Robinson

While job postings might not be the most exciting recruitment marketing topic, C.H. Robinson has found them to be extremely important in driving qualified applicant flow. We can discuss standard job posting best practices, increasing posting amplification, strategies for internal job promotions, and more.
9:30 AMBreak
9:40 AMMember-Led Discussion: Curating authentic, employee-centric content
Led by Whitey Bartels, Hilton

It's tough to balance curating employee stories, catering to audience needs, and communicating about awards and enterprise messages all while staying authentic and true to our EVP. Together, we'll talk about curating high performing content (internally and externally) and what types of content performs best for recruitment marketing channels.
10:10 AMSnack Break
10:30 AMMember-Led Discussion: 21st-century hub & spoke recruitment marketing model
Led by Kristi Allen, Intel

More choices means more challenges in gaining attention. When we finally make a connection with a potential candidate, it's important to drive action that leads to the most impact. Together, let's discuss effective marketing strategies that are designed to pull many levers to drive immediate results and work continually to bring value overtime.
11:00 AMBreak
11:10 AMMember-Led Discussion
We break into small groups where members host short conversations on topics they’ve volunteered to lead. These are discussions, not lectures. Topic coming soon!
11:40 AMLunch Discussions
12:30 PMBreak
12:40 PM Unconference Introduction
Unconferences are fast-paced, peer-to-peer discussions where you suggest discussion topics, vote for your favorites, and join the conversations that interest you most. This is where you drive the agenda in real time and talk about the things you want to talk about. Past topics have included:

  • How to recruit software engineers on social

  • Career sites (internal & external): Sourcing traffic, sourcing content, frequency of updates, and job descriptions

  • Training employees to be social advocates: Path from new hire to advocate

  • Putting our employees front and center for talent creative

  • How to help our employers resonate with women

12:45 PMUnconference Round 1
1:15 PMBreak
1:25 PMUnconference Round 2
1:55 PMSnack Break
2:05 PMUnconference Round 3
2:35 PMBreak
2:45 PMUnconference Round 4
3:15 PMAdjourn