Talent Marketing Board

Board Meeting 4

March 13-14, 2019 • Santa Clara, CA

Hosted by Intel Corporation

Board Meeting 4 Agenda:

Wednesday, March 13

(Members and Invited Guests)

11:00 AMCoffee Conversations
Join us before the Board Meeting officially begins for some coffee and the opportunity to meet and network with some new friends.
12:00 PMLunch Discussions
Get here on time and grab a seat at the table. This sit-down lunch is your first opportunity to meet all of the great talent marketing leaders you’ll get to know at Board Meeting 4.
12:50 PMHead to the Show & Tell Talk
1:00 PMReinventing your employer brand: How a 50 year-old company stays relevant in an ever-changing industry
Jennifer Lashua, Intel

When asked to describe what it would be like to work at Intel, most people either picture our fab workers in "bunny suits" or cubicles full of pale-skinned engineers (all men) in their 40s+. Marketing Director Jennifer Lashua will talk about how their 50-year-old brand is being reinvented through their employer brand and how they're showing future talent what it’s really like to work here.
1:30 PMBreak
1:45 PMOne approach to a sustainable social media presence
JuliAnn Drozdowski, Fidelity Investments

Director of Employer Branding and Recruitment Marketing JuliAnn Drozdowski will share an overview of how Fidelity Investments approaches having a multi-channel social media presence, including how they curate content and measure channel effectiveness.
2:15 PMBreak
2:30 PMIndustry Benchmarking Session
3:00 PM Snack Break
3:30 PMBuilding an enterprise employer brand from the ground up
Jessica Nelson, USAA

USAA is on a journey to develop an Employer Brand from scratch at an enterprise that has an established corporate brand for 97 years. Senior Talent Programs Advisor and Digital Strategist for TA Jessica Nelson will share their experience gaining buy-in from siloed stakeholders (like marketing and communications), the research they’ve done to get to this point, and the challenges they’re facing as they get ready for launch.
4:00 PMBreak
4:15 PMThe power of personal branding: Activating authenticity at scale
John Graham Jr., Amgen

Join Amgen's Senior Manager of Global Recruitment Marketing & Employer Brand, John Graham Jr., to learn how to use your LinkedIn profile as a way to showcase your value to the world and attract the right candidates. You'll discover the keys to unlock more engagement for your employer brand through a solid personal brand approach for your employees.
4:45 PMAdjourn
5:30 PMMember Dinner
Following our afternoon of conversations and Show & Tell talks, we’ll all go out for a fantastic dinner together. It’s a perfect opportunity to connect with your fellow members before a big day of brainstorming, discussion, and collaboration.

Thursday, March 14

(Members Only)

9:00 AMBreakfast Discussions
The conversations over coffee and eggs at this event are often more lively than any other conference’s happy hour. You’ll want to be here bright and early (and on time).
10:00 AMExclusive Conversation with Intel CTO Amber Grewal
10:30 AMBreak
10:40 AMMember-Led Discussion: Setting expectations for Glassdoor with your leadership
Led by Farzana Scofield, Honeywell
11:10 AMMember-Led Discussion: Building an engineering community to nurture early career talent
Led by Stacia Smith, Lockheed Martin Corporation
11:40 AMBreak
11:50 AMMember-Led Discussion: Identifying, managing, and utilizing talent brand ambassadors within your employee base
Led by Sharon Myhre, Kohl's Department Stores
12:20 PMLunch Discussions
1:00 PM Unconference Introduction
Unconferences are fast-paced, peer-to-peer discussions where you suggest discussion topics, vote for your favorites, and join the conversations that interest you most. This is where you drive the agenda in real time and talk about the things you want to talk about. Past topics have included:

  • How to recruit software engineers on social

  • Career sites (internal & external): Sourcing traffic, sourcing content, frequency of updates, and job descriptions

  • Training employees to be social advocates: Path from new hire to advocate

  • Putting our employees front and center for talent creative

  • How to help our employers resonate with women

1:10 PMUnconference Round 1
1:40 PMBreak
1:50 PMUnconference Round 2
2:20 PMSnack Break
2:35 PMUnconference Round 3
3:05 PMBreak
3:15 PMUnconference Round 4
3:45 PMHead over to Intel Museum Tour
4:00 PMExclusive Guided Tour of the Intel Museum
4:30 PMAdjourn