Talent Marketing Board

Board Meeting 3

September 26, 2018 • Chicago, IL

Members only. Confidential. Conversations.

Board Meeting 3 Agenda:

Tuesday, September 25

6:00 - 8:30 PMMember Dinner
The night before our Board Meeting, we'll all go out for a fantastic dinner together at Fulton Market Kitchen. It’s a perfect opportunity to connect with your fellow Board Members before a big day of brainstorming, discussion, and collaboration.

Wednesday, September 26

8:00 AMBreakfast Discussions
The conversations over coffee and eggs at this event are often more lively than any other conference’s happy hour. You’ll want to be here bright and early (and on time).
9:00 AMThe Great Clips approach to video storytelling
Jared Nypen, Great Clips
Moving job seekers from awareness to engagement with your employer brand can be challenging. See how Great Clips uses video testimonials to connect with potential hires as they move through their journey from lead to engaged candidate.
9:30 AMBreak
9:40 AMThe power of creative writing in job descriptions
Rex Pickar and Niki Ramirez, Kellogg Company
Learn how Kellogg's North American Talent Acquisition team internally developed creative writing guidelines and resources for job postings. Rex Pickar and Niki Ramirez will cover the research, resources and training created, obstacles and lessons learned, plus a summary of the results.
10:10 AMSnack Break
10:40 AMProgressive's employer (re)brand
Erin Hendrick, Progressive Insurance
This year, Progressive launched a new employer brand. Talent Search Leader Erin Hendrick will discuss the insights that informed the strategy and some of the main creative assets.
11:10 AMBreak
11:20 AMUsing social media to effectively drive brand awareness and candidate generation
Jerilyn Soncrant, Charles Schwab
Senior Team Manager of Employer Branding & Social Media Jerilyn Soncrant will share how Charles Schwab has been able to create brand awareness across key talent segments, increase engagement by bringing the Schwab culture to life, and convert interested talent into leads through social media.
12:00 PMLunch Discussions
1:00 PM Unconference Introduction
Unconferences are fast-paced, peer-to-peer discussions where you suggest discussion topics, vote for your favorites, and join the conversations that interest you most. This is where you drive the agenda in real time and talk about the things you want to talk about. Past topics have included:
  • Candidate journey mapping and touchpoints for our team
  • Career sites (internal & external): sourcing traffic, sourcing content, frequency of updates, and job descriptions
  • Training employees to be social advocates: Path from new hire to advocate
    Using intranets to source VoE content
  • Tools for our teams: Vendors and resources we’re using to accomplish our employer brand and recruitment marketing goals
1:10 PMUnconference Round 1
1:40 PMBreak
1:50 PMUnconference Round 2
2:20 PMSnack Break
2:50 PMUnconference Round 3
3:20 PMBreak
3:30 PMUnconference Round 4
4:00 PMAdjourn