Vanguard Talent Brand & Recruitment Marketing Media & Analytics Manager Stephanie Scher was featured in an Employer Bandwagon article by The Martec. Here are some of her most important points:

  • An authentic, honest EVP is crucial to hiring success.
  • Finding a new job is similar to a consumer buying experience — people expect their research to match the purchase.
  • The internet is the true test of EVP credibility.
  • The most successful EVPs can be easily personalized to a specific candidate. 

You can read the whole article here.