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Neil Daly at Baker Hughes shared how he built an EVP for a global B2B company

Neil Daly, Global Employer Brand Lead at Baker Hughes, shared how he built an EVP for a global B2B company by using data and made a case for why executive leadership should get involved in the process.

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Stories of people leading employer brand and recruitment marketing at the world's biggest companies. If you're leading employer brand and recruitment marketing at a big company, you belong in this family.

  • Alexa Norton moved up at DaVita
  • Josh Martin is now at General Motors
  • Tammy Dean-Embry is now at Schneider Electric
  • Nasdaq hired Jaquan Williams
  • Allison Kruse at Baxter International discussed how they found their EVP
  • Kyle Lagunas at General Motors gave five key pieces of advice to talent leaders
  • Royal Bank of Canada promoted Nicole Garrison
  • Amanda Divine moved up at Amazon
  • Jennie Ecclestone is now at Magna International
  • Lauren Cole was hired by KeHE Distributors
  • Shana Andrews talked about how PepsiCo uses data
  • Ugo Nwankwo shared a list of employee benefits companies should implement
  • Cox Enterprises hired Chisa Yarde
  • Brittany Hans is now at Discover Financial Services
  • Eli Lilly and Company promoted James Marable
  • The Home Depot brought on Emily Cochran
  • Kathleen Farris moved up at Progressive Insurance
  • Stéphane Charbonnier shared how L’Oréal USA is formulating their hybrid plan
  • Melissa Thompson talked about the importance of your employer brand aligning with your actions
  • Keri La Ra is now the Talent Attraction Director at U.S. Bank
  • Gap Inc. brought on Brittany McGuirt
  • J.B. Hunt Transport Services promoted Amber Walton
  • Amanda Miller moved up at Capital One
  • Britton Bloch was selected to be in the Fast Company Executive Board
  • Catherine Adenle at Elsevier talked about how they revamped their EVP
  • Kristi Robinson shared how to develop a winning strategy in the war for talent
  • Infineon Technologies hired Janelle Fuller
  • Jen Dunn moved up at Vanguard
  • Jacki Summey was promoted at Ally
  • Seven Talent Marketing Board members on Forbes’ list of America’s Best Large Employers
  • John Shipp at Anheuser-Busch was named Campus Forward winner by RippleMatch
  • Kyle Lagunas at General Motors shared their CRM system for candidate relationship management
  • CVS Health hires Alexa Tupper
  • Koch Industries hires Cali O’ Rourke
  • Hanady Khourshid moves up at CDW
  • Amazon brings on Aiyshen Padilla
  • Labcorp relaunched their career site
  • Jonna Sjövall at UBS shared their winning recruitment marketing video campaign strategy
  • Francesca McCaffrey is hired by MassMutual
  • Carolina Guillen moves up at HelloFresh
  • Whole Foods Market brings on Jenny Stephen
  • Roman Zubarev and Leah Berry Gleason move up at Aramark
  • Spectrum relaunches their careers blog
  • Kristin McMillen at Citizens Financial Group is featured on The Employer Branding Podcast
  • Talent Marketing Board Members made Glassdoor’s 2022 Best Places to Work list
  • Greg Phillips moves up at Enterprise Holdings
  • Progressive Insurance promotes Lindsay Karklin
  • Liberty Mutual Insurance promotes Katie Macdonald
  • Labcorp was featured for their DEI attraction work
  • Bethany Luker Mason at Dell shares four steps they’re taking to have 40% of their leadership be people who identify as women by 2030
  • Julie Wolf talks about how employer brand insights can help with retention
  • Stanley Black & Decker brings on Charlotte Jones
  • Rohini Kumar is now at Atlassian
  • DaVita hires Kerry Noone
  • Spectrum brings on Gretchen Lindsay
  • IBM, DISH Network, and McDonald’s talent leaders shared tips on empower employees to be brand advocates
  • Briana shared how Sodexo uses social proof to attract applicants
  • Mars and Arm are nominated for the 2022 RAD Awards
  • Gabriel Hitt is hired by Nasdaq
  • DaVita brings on Kerry Noone
  • Adam Glassman is Cox Enterprises’ new Director of Employment Brand and Marketing
  • Amanda Crockett moves up at DISH Network
  • Frito Lay’s Patrick McLaughlin talked about their benefits package for hourly workers as a response to The Great Resignation
  • Liz Du at ServiceNow featured on the Employer Branding Podcast
  • Talent leaders presented at the iCIMS Inspire Conference about employee generated videos
  • Bank of New York Mellon hires Whitney Wilber
  • Katie Carlseen moves up at Illumina
  • Krista Vogel moves up at Intel
  • Jessica Summerfield shares her employer brand scorecard that she shows Advocate Aurora Health leadership
  • Hanady and Andy at CDW will be speaking at the RallyFwd Virtual Conference
  • Spectrum wins 2021 “Best Employment Site” honors
  • Sodexo promotes Briana Gosselin
  • Visa hires Monté Watson
  • Lowe’s Home Improvement brings on Lauren Buzalewski
  • Kirsten Bethmann moves up at Mars
  • Hilton, Amgen, and AT&T were included in the World’s Best Workplaces 2021 list
  • Ted Meulenkamp at Mondelēz International started a TikTok channel for their corporate brand
  • Yvette Fragile at Pilot Company shared how they forecasted hiring needs throughout the pandemic
  • Delta Air Lines brings on Brett Hill
  • Centene brings on Jenny Longshore
  • The Hartford promoted Mark Spatuzzi
  • Neil Daly at Baker Hughes shared how he built an EVP for a global B2B company
  • Chevron’s Julie Flowers talked about how they use AI to create a diverse talent pool
  • Lisa Kramer at BMO Financial Group shared how to leverage student influencers
  • HARMAN International brings on Brianna Blust as their Global Employer Branding Manager
  • TruGreen hired Kathryn Schulte as their new Talent Acquisition Manager
  • HRO Today announced their 2021 winners
  • Abigail Wishart at Mars launched their Mind Aerobic podcast
  • Brandon Linn at Freedom Mortgage wrote about how to weave your employer brand into your candidate and employee journey
  • Intuit promoted Kelsey DeLeon
  • Katrina Fowler is Sutherland Global Services’ new Director of North America Talent Attraction and Sourcing
  • Jessica Nelson is hired by Charles Schwab
  • Xavi Martínez Salcedo and Delfina Stabile share how Uber changed their EVP
  • Jennifer O’Brien and Chloé Rada give advice on how to organize a recruitment marketing team
  • Linda Carrión is hired by JP Morgan Chase as their Vice President Brand Manager of Global Employer Brand
  • Talent Marketing Board Member Tyler Weber moves up at Kohl’s Department Stores
  • Chris Dinwiddy at Merk Group talked about how to activate employer brand as a science and technology company
  • Macy Andrews and Cat Neilson share how to retain millennials
  • Sandi Japp is P.F. Chang’s China Bistor’s new Director of Talnet Acquisition
  • Ameriprise Financial brings on Aadam Peters as their new Vice President of Talent Acquisition
  • Jamie O’Leary Thomas is Zebra Techologies’ new Senior Director of Global Talent Acquisition
  • Anthony Jones at Rockwell Automation discussed working with creative to amplify employer brand
  • Talent Marketing Board Chair Thea Neal shares Royal Caribbean Group’s rebranded internship program
  • HRO Today announces Talent Innovation Awards nominees
  • Carl Segerstrom talks about Merk’s returnship program to get women back into the workforce
  • Jennifer Curtin is promoted to Director of Talent Acquisition and Employer Branding at Schneider Electric
  • Charles Schwab brings on Jessica Nelson as their new Senior Manager of Employer Brand and Social Media
  • Lisa MacNeill at L’Oréal shares how to appeal to hires outside of your industry
  • Shawn Tubman at Liberty Mutual Insurance talked about how talent acquisition and DE&I work together
  • Liz Gelb-O’Connor rebuilt ADP’s career site and EVP to appeal to tech talent
  • Talent Marketing Board Chair Vanessa Sain-Dieguez talks about the importance of employees in employer brand marketing
  • Kaitlyn Cambria moves up at NFI
  • The Walt Disney Company promotes Rachelle Samson
  • Alex Horner celebrates five years at Mars
  • Joanna Babairz at Aptiv talked about attracting new talent to the automotive technology space
  • Julia Buchanan at Giant Eagle talked about their LinkedIn strategy
  • Erin Pierpoint shared Bristol Myers Squibb’s partnership with historically Black colleges and universities
  • Cristal Mikenas is brought on by Takeda
  • CBRE hires Debbie Celado as their Vice President of Global Talent Marketing
  • SAIC promotes Katie Schnably
  • Sarah Vedas talked about attracting tech talent
  • Lauren Givens launches PetSmart’s training program for college students
  • JLL and Verizon are RippleMatch Campus Choice Winners
  • Lori Free moves up to Senior Director of Talent Attraction and Sourcing at Nutrien
  • Erika Cote, Pegasystems Global Employer Branding Partner, shared how social proof is key to effective employer branding
  • Antonio Ramos was promoted to Comcast's Vice President of Talent Brand Marketing, Intelligence, and Operations
  • Kathleen Farris, Progressive Insurance Recruitment Marketing Specialist, led their first intern takeover on Linkedin
  • Ally Brown was promoted at Continental to help lead global employer branding
  • Darrly Ramey became HARMAN International's new Director of Global Employer Brand and Employee Engagement
  • Charles Schwab promoted Talent Marketing Board Member Amber Spiewak
  • Maxim Integrated Talent Acquisition and Staffing Manager, John Klein, talked about creating a virtual internship program
  • Verizon Executive VP and Chief HR Officer Christy Pambianchi talked about their initiative designed to give women access for professional growth
  • Tina Tellis is CIBC's new Director of Employer Brand and Workforce Strategy
  • Grainger promoted Talent Marketing Board Member Rita Murray
  • Honeywell appointed Jason Woods to lead global talent acquisition
  • Liz Gelb-O’Connor, VP of Global Head Employer Brand and Marketing at ADP talked about their strategic way of attracting tech talent
  • Beth Cheek moved up at The Home Depot
  • Brodie Bertrand was promoted at Grainger
  • Walmart Senior VP of Global Talent Amy Goldfinger talked about creating cohorts using their virtual internship program
  • Jordan Deane at Spotify attracts new talent by leading with values
  • Verizon fights employee burnout
  • Chipotle hosted a virtual career fair on Discord
  • Target and Great Clips were selected to be a part of the TikTok Resumes pilot program
  • Three Talent Marketing Board Member companies are nominated for RippleMatch's Campus Recruiting Choice Awards
  • Lockheed Martin’s Charlotte Jones wins a Rally Recruitment Marketing Aware
  • Sharon Tisdale-Reis moves up at Bristol Myers Squibb
  • Danielle Alexandria became Scotiabank's new Program Manager of Enterprise Talent Marketing.
  • Stefanie Jacquemin is Trimble's new Senior Director of Talent Attraction.
  • Philips' Maria Eugenia Velandia on localizing a global EVP
  • The Hanover Insurance Group promoted Jennifer Alben to AVP, Talent Acquisition
  • Mars' Kirsten Bethmann on three keys to creating a unified employer brand
  • Citizens Bank's Rasanah Goss
  • Audris Francis at Sanofi US
  • Grainger's Leigh Ann Bruhn
  • Liberty Mutual Insurance, Capital One, Arm, Ace Hardware, and CDW celebrate anniversaries in The Board
  • Liberty Mutual Insurance's Andrew Kaufman, Capital One's Amanda Miller, Arm's Aylin Halil, Ace Hardware's Jenny Stephen, and CDW's Hanady Khourshid
  • Great Clips' Courtney Obbink and Capital One's Madigan Cochran
  • Nichole Larracey is promoted at BJ's Wholesale Club
  • Royal Caribbean Group's Thea Neal on attracting talent to an adventurous workplace
  • Meghan Magette is celebrating 11 years at Hilton
  • Kelly DiMeo, Sivu Suppiah-Ramu, D'Anna Smith, and Jacki Summey celebrate 1 year
  • Sivu Suppiah on how ITW redesigned a summer internship program
  • Ben Murphy-Ryan on launching Arm's internal mobility gig economy program
  • U.S. Bank, led by Liz Fink, joins the community
  • Grainger, led by Brodie Bertrand, joins the community
  • Southern California Edison's Leo Labra
  • Welcome our new member, Xcel Energy
  • Erin Pierpoint on how BMS made the shift to virtual internships
  • D’Anna Smith on building out Synovus' talent marketing program
  • Royal Caribbean Group's Thea Neal on improving Glassdoor ratings
  • Lockheed Martin's Charlotte Jones, Mars' Kelly Bartkiewicz, C.H. Robinson's Tisha Backer, J.B. Hunt Transport Services' Brittnee Davie
  • Ayana Pilgrim-Brown at Vanguard
  • Mars' Kirsten Bethmann, Kelly Bartkiewicz, and Alex Horner
  • The Hershey Company's Alicia Petross
  • Dell's Amy Winebright
  • Ace Hardware's Jenny Stephen
  • Boston Scientific's Johnna Mackey
  • PetSmart's Dani Kaufman
  • Hilton's Allison Banko
  • Tapestry's Kate Nienaltow
  • Vanguard's Stephanie Scher
  • Evonik's Anne McCarthy
  • Amgen's John Graham Jr.
  • Brother International's Anthony Prudente and Quadient's Shelia Gray
  • Scotiabank's Jordan Beresford
  • Cisco’s Carmen Collins on how WeAreCisco spotlights company culture through employees
  • Manuel Diaz on how he built out Intel’s comprehensive employer brand dashboard
  • Jared Nypen on building a video storytelling campaign spotlighting Great Clips stylists
  • Rex Pickar and Niki Ramirez on improving Kellogg Company’s job descriptions through creative writing
  • Dell's Amy Winebright on overhauling their career sites
  • Hilton's Vanessa Sain-Dieguez on bringing their employer brand strategy to life on Instagram
  • Tisha Leslie on helping T-Mobile build their in-house creative team and employer brand content strategy
  • Amber Messersmith on developing BAE Systems' recruitment marketing targeting strategy
  • Kumari Williams on redefining HARMAN's EVP and employer brand
  • Capital One's Madigan Cochran on how an evolving social strategy is creating passive candidate pipelines
  • Jeanne Blair on developing Expedia Group's candidate experience across their global brands
  • Charlotte Jones on defining and deploying Lockheed Martin’s new EVP
  • Schneider Electric's Jenna Roland on maintaining a successful strategy on Glassdoor
  • Intel's Jennifer Lashua on modernizing perceptions of the company through their employer brand
  • Amgen's John Graham Jr. shared his strategy for successful personal and employer branding on LinkedIn
  • Jennifer Newbill on changing university students' perception of Dell as an employer
  • Capital One's Jessica McCadden on building out a compelling employer brand through their video strategy
  • Kate Klingman on creating BASF's new employee-spotlighting video series
  • T-Mobile's Marie Lo on executing a media transformation to support their recruiting needs
  • Corey Bockhaus shares how he launched and grew Lockheed Martin’s talent communities
  • Carmen Mason shares how Enterprise Holdings successfully spotlights recruiters on their career site
  • Heidi Gerhard on BASF's university relations program's shift in focus towards building their executive talent pipeline
  • Anne McCarthy discusses the launch of Evonik's global Instagram channel
  • Marcy Hamrick and Jazmyn Mijuskovic on how Publix earned recognition as a top workplace for millennials
  • Laura Borden on expanding Vanguard's social recruiting footprint
  • Expedia Group's Tiffany Lee on guiding their employer brand through the shift from HomeAway to Vrbo
  • Kelly Bartkiewicz shares how Mars developed and deployed their global EVP
  • Tammy Embry on developing their "Amgen Answers" livestream to highlight hard-to-fill roles
  • Southern California Edison's Leo Labra is empowering employees to help find and attract talent
  • Bristol-Myers Squibb's Erin Pierpoint on launching employment brand campaigns in line with their core values of D&I
  • Tisha Backer on revamping C.H. Robinson's career site to better engage and attract job seekers
  • John Taylor shares Micron Technology's main talent goals for 2020
  • Liz Du on how she built out ServiceNow's first talent brand marketing team
  • Ahold Delhaize's Kathy Randall on building out their global EVP after a massive merger
  • Charles Schwab's Jerilyn Soncrant on building candidate personas to acquire and retain talent
  • Tapestry's Kate Nienaltow on employee branding through video content
  • Vanguard's Stephanie Scher
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