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Mars’ Kirsten Bethmann, Kelly Bartkiewicz, and Alex Horner launched their first-ever global employer reputation awareness campaign

Kirsten Bethmann shared the first video in Mars’ first-ever global employer reputation awareness campaign. Congrats to Kirsten, Kelly Bartkiewicz, Alex Horner, and the entire Mars team!

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Stories of people leading employer brand and recruitment marketing at the world's biggest companies. If you're leading employer brand and recruitment marketing at a big company, you belong in this family.

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  • Charles Schwab's Jerilyn Soncrant on building candidate personas to acquire and retain talent
  • Tapestry's Kate Nienaltow on employee branding through video content
  • Vanguard's Stephanie Scher
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