As employees leave for new gigs, many are undoubtedly finding the grass isn’t always greener — which is an opportunity for talent marketers to help lure employees back to their companies. Talent Marketing Board members are having a confidential, vendor-free conversation about how they’re developing…
The prominence of your company doesn’t always mean job seekers understand what your employees do. How do you determine when to align — and when to distance — talent marketing from consumer marketing? Members of the Talent Marketing Board will be coming together to dig…
Glassdoor is the most talked about company reputation platform in our community. Leaders of recruitment marketing and employer brand have been discussing their strategies and digging into these questions: How to encourage employees to leave reviews? How and when do you respond to comments? How…
Talent marketing leaders at big brands are having a confidential, vendor-free discussion about how to leverage employee resource groups as ambassadors, including: Building meaningful relationships with leaders and participants of ERGs Promoting ERG voices beyond celebration and heritage months Selecting the best ambassadors for mutual…
In our confidential community for employer brand and recruitment marketing leaders, we recently discussed how we quantify and leverage employee advocacy. We covered: What advocacy program pillars are most valuable? What return do you need to make your advocacy program worthwhile? Is it possible to…
What approach does your company take for diversity recruitment marketing? Is there a team dedicated to it or is the responsibility spread among multiple departments? Who sets your diversity attraction goals? How do your goals hold your company accountable? Employer brand and recruitment marketing leaders…
Developing a legit employer brand, plus a recruitment marketing strategy to back it up, is challenging in the best of conditions — so how do you manage when it feels like the responsibility is all yours? Employer brand and recruitment marketing leaders are discussing these…
The leadership you bring — regardless of your job title — may be your biggest contribution for team success in 2022. What are the initiatives, programs, and distractions that are helping to keep your sanity and focus? Whether you’re looking to maintain connections with remote…
In previous years, talent leaders typically looked at current year KPIs and adjusted up or down based on budget moves. But with all the labor market changes, it’s time to start fresh. Which EBM benchmarks do you strive for outside of click rates, bounce rates,…
Starting a “jobs” or “careers” social media account may technically be free — but the time, resources, and energy to maintain it come at a cost. Members of the Talent Marketing Board had a confidential conversation on the pros and cons of careers-focused social accounts…