NI Senior Director of Brand, Reputation, and Impact Tabitha Upshaw joined the Sustainable Nation Podcast to talk about transitioning into a career in impact, the history of corporate impact at NI, and the company’s STEM education initiatives.

When asked what piece of advice she would give to other sustainability professionals to help them in their careers, Tabitha said, “Speak the language of the business. Know what the different functions of your company really care about and how sustainability can help them achieve their goals. Know that the CMO and what they care about is going to be different than the CFO, as well as the general counsel. General counsel largely is reducing risk. Make sure you’re able to to speak their language.”