John Deere’s Rayuwa program — which teaches small farmers in Nigeria better agricultural techniques to help end “hunger season” — was announced as a winner of Fast Company‘s 2021 World Changing Ideas Awards.
When President of the John Deere Foundation Nate Clark spoke about the program to Fast Company, he said, “One of the things that our nearly two centuries of business has taught us is if you have educated farmers and farm families, those farmers and farm families are more successful and resilient. With a program like Rayuwa, we’re investing simultaneously in the farmers of today, and those who will be the farmers of tomorrow.”
Read what Nate said about how the program began, why it’s rooted in the communities it serves, and how the company hopes to grow it moving forward here.
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