FAQ A – $ & Purchase process
- What does it cost? all-inclusive, no upsell, why it costs what it does (and what is included)
- How do people find budget for this?
- Tool for champion to get leadership buy-in
- No Discounts – I like it, but I want to negotiate the price, can I?
FAQ B – Who’s in
- Qualifications – why we’re such sticklers
- Bad fits examples
- Why we don’t let junior people in
FAQ C – Conversations and Experience
- I don’t have a lot of time… wouldn’t this take up time?
- What to expect from your first sample experience
- What our staff does – what we actually do: moderation, connections
- Meet the team — video intros – sales and MD’s
- Tools – what tech we use (Member Center, TurboBridge (allows muting))
- Confidentiality stories – How can you actually enforce confidentiality?
FAQ D – Why People Join
- Missing piece – this is supplemental
- Competitor breakdown – pros and cons / why we’re different
- Best PtoP groups out there – here are all the others… Talent Brand Alliance, Mayo SMC
- Why you may actually be better off buying research / consulting
- What are the alternatives?
- Can’t I just join a free group? $15k????
FAQ E – Objections
- What about having competitors in my group?
- What are you talking about in the community?
- Why do people leave the community?
- Why you shouldn’t join this community
- PLY stuff (you, or your program)
- Genuine budget limits — this is not “cheap”
- Things to consider before joining our community
- Ethical, generous, kind?