Last week, the CSR Board community had their first full-length Founders Meeting in New York City.
55 corporate social responsibility leaders from 46 major companies (and absolutely 0 vendors) got together to talk about the things that are most important to their work right now. Plus, we welcomed new members Penguin Random House, Subaru, and Sims Metal Management who joined the community coming off of the meeting.
We heard 5 Show & Tell talks from their fellow CSR Board members, all senior corporate social responsibility leaders at big companies.
They shared stories about projects they’ve led, challenges they’ve faced, what went well, what didn’t work, and what they hope to do next. We heard from:
- Matthew Turner from Hertz on how they designed and rolled out their first company-wide month of service.
- Ali Mathias from MassMutual on their newest strategic initiative — the Live Mutual Project — which aligns fragmented resources to build social and financial capital.
- Katharine Jensen with Vertex Pharmaceuticals on lessons learned from launching and refreshing their corporate foundation.
- Erin Richards-Kunkel at Herbalife Nutrition on how brands can share and broaden local and regional partnership opportunities to further their global impact.
- John Tran from Pernod Ricard on their pragmatic and formulaic approach to defining purposeful brand communications and understanding the business impact behind it.
We also held three Member-Led Discussions where CSR Board members explored tough questions, shared experiences, and got help with specific challenges they’re facing.
- Paul Pellizzari, VP of Global Social Responsibility at Hard Rock International, led a discussion on woke washing and how to prioritize using CSR to create meaningful, measurable impact while supporting your brand.
- Ferguson Enterprises’ Ferguson Cares Manager Melissa Hazelwood kicked off a conversation on using CSR to influence recruiting and retention efforts, while promoting broader positive benefits to the business.
- Buffy Swinehart, Senior Manager of Corporate Social Responsibility at Aflac, started a discussion on bringing innovation and growth to a long-term CSR program, and how that can lead to better ROI.
Plus, lots of peer-to-peer unconference discussions where CSR Board members set the agenda in real time by picking the topics that mattered most to them while at the meeting.
You won’t want to miss our next confidential, vendor-free Board Meeting with corporate social responsibility leaders.
Here are the companies who were there: ACI Worldwide, Aflac, American Airlines, American Water, AmerisourceBergen, Arby’s, Arconic, BAE Systems, Beam Suntory, Best Buy, Brown-Forman, Burger King, Cenovus Energy, The Cheesecake Factory, Cigna, Drummond, Electronic Arts, Experian, Ferguson Enterprises, Georgia-Pacific, Hard Rock International, Herbalife Nutrition, Hertz, IBM, Lamb Weston, Lincoln Financial Group, Logitech, MassMutual, Moody’s, NBCUniversal, ON Semiconductor, Panasonic, Penguin Random House, Perdue Farms, Pernod Ricard, Red Lobster, Regeneron Pharmaceuticals, S&P Global, Scholastic, SIMS Metal Management, Stryker, Subaru, Synopsys, TIAA, Vertex Pharmaceuticals, and Yum! Brands.
Stay tuned for updates on our next Board Meeting!