Board Meeting Agenda:
Tuesday, February 25
(Members and Invited Guests)
|12:00 PM||Lunch Discussions
Get here on time and grab a seat at the table. This sit-down lunch is your first opportunity to meet all of the great talent marketing leaders you’ll get to know at the Board Meeting.
|12:50 PM||Head to the Show & Tell Talk|
|1:00 PM||Leveraging stakeholder data to improve your CSR performance
Tonie Hansen, NVIDIA
Your company receives a constant stream of information from stakeholders, and much of it can be turned into useful and actionable insights that can improve the performance of your CSR efforts. Tonie Hansen, Senior Director of CSR and Sustainability for NVIDIA, will talk about how to collect, synthesize, and make use of this data, for both materiality assessments as well as ongoing programs.
|1:40 PM||Setting and achieving bold sustainability targets
Mark Demchuk, Cenovus Energy
Director of Sustainability and Environmental Innovation Mark Demchuk will talk about how Cenovus Energy has set ambitious goals on greenhouse gas emissions, investment in indigenous communities, land and wildlife conservation, and water stewardship -- and how they plan to deliver on them.
|2:20 PM||Community engagement signature program benchmark
Let’s talk about the signature programs we’ve adopted for our community engagement work, our process for arriving at such programs, or why we’ve chosen a model that doesn’t entail signature efforts. We can discuss:
|2:50 PM||Snack Break|
|3:20 PM||Pursuing sustainability at a 150-year-old brand
Suzette Carty, Brown-Forman
Senior Manager of Sustainability Suzette Carty will share Brown-Forman's sustainability journey as they work to responsibly grow their spirits and wine brands, while protecting and enriching the natural environment on which we all depend.
|4:00 PM||The ethics of marketing social impact
Ashley Rajaratnam, Best Buy
Ashley Rajaratnam from Best Buy will discuss the complexities of social good programming within a profit-making enterprise: what happened as interest in the Teen Tech Center story peaked, the challenges attention and resources have brought, and their efforts to maintain the integrity and authenticity of their teens' stories.
|5:00 PM||Member Dinner
Following our afternoon of conversations and Show & Tell talks, we’ll all go out for a fantastic dinner together. It’s a perfect opportunity to connect with your fellow members before a big day of brainstorming, discussion, and collaboration.
Wednesday, February 26
|8:00 AM||Breakfast Discussions
The conversations over coffee and eggs at this event are often more lively than any other conference’s happy hour. You’ll want to be here bright and early (and on time).
|8:50 AM||Head to the Member-Led Discussion|
|9:00 AM||Member-Led Discussion: Storytelling about your CSR choices
Led by Nicole Bott, Red Lobster
Nicole Bott, Director of Communications for Red Lobster, will lead a conversation on how to communicate CSR choices across audiences and channels, including wired and non-wired employees and guests, as well as engaging third-party partners for credibility and reach.
|9:40 AM||Member-Led Discussion: Disaster relief and climate resiliency
Led by Annette Jennings, Mars
Annette Jennings, Senior Manager of Global Community Engagement for Mars, will lead a conversation on how organizations are approaching disaster relief and preparing in advance for situations that are now becoming a "when," not an "if."
|10:10 AM||Snack Break|
|10:30 AM||Member-Led Discussion: The future of CSR
Led by Katherine Toch, Cisco
Katherine Toch, Director of Corporate Social Responsibility Marketing for Cisco, will lead a conversation about what’s around the corner for CSR.
|11:10 AM||Member-Led Discussion: Defining success metrics
Led by Paul Pellizzari, Hard Rock International
Paul Pellizzari, VP of Global Social Responsibility at Hard Rock International, will lead a discussion on choosing, evolving, and executing program metrics across corporate responsibility programs.
|11:40 AM||Lunch Discussions|
|12:40 PM||Unconference Introduction
Unconferences are fast-paced, peer-to-peer discussions where you suggest discussion topics, vote for your favorites, and join the conversations that interest you most. This is where you drive the agenda in real time and talk about the things you want to talk about. Some early topics that have been suggested include:
|12:45 PM||Unconference Round 1|
|1:25 PM||Unconference Round 2|
|1:55 PM||Snack Break|
|2:05 PM||Unconference Round 3|
|2:45 PM||Unconference Round 4|