CSR Board

Board Meeting 1

December 4-5, 2019
Washington, D.C.

No Vendors. Confidential. Conversations.

Board Meeting Agenda:

Wednesday, December 4

(Members and Invited Guests)

11:00 AMCoffee Conversations
12:00 PMLunch Discussions
Get here on time and grab a seat at the table. This sit-down lunch is your first opportunity to meet all of the great CSR leaders you’ll get to know at the Board Meeting.
12:50 PMHead to the Show & Tell Talk
1:00 PMExperian Hardship Fund
Carol Urton, Experian

Carol Urton, Director of Corporate Responsibility & Sustainability at Experian, will share how they came to the decision to start an employee hardship fund, the process of rolling it out, and the results of the program so far.
1:30 PMBreak
1:40 PMCelebrating life's journeys: Stand Up to Cancer name on a plane 2019 campaign
Griffin Gonzalez, American Airlines

American Airlines, in collaboration with Tim McGraw, gave the opportunity for anyone to donate $25 or more to Stand Up to Cancer to honor a loved one's name on the official Stand Up to Cancer plane. American Airlines' Griffin Gonzalez will share why it was the most engaging, authentic, and inspiring cause marketing campaign to date, with more than 22,000 names and more than $834,000 raised for Stand Up to Cancer.
2:10 PMBreak
2:20 PMAce Hardware Foundation and CMN Hospitals: The power of local
Chris Doucet, Ace Hardware

Director of the Ace Foundation & Employee Engagement Chris Doucet will explain how their private foundation has raised over $115 million since 1991 -- often pennies at a time. She'll discuss Ace Hardware's learnings along the way, big wins, and continued challenges -- and why this 28-year-old partnership with Children's Miracle Network continues to grow.
2:50 PM Snack Break
3:20 PMBusiness impact measurement: What we've learned (and are still learning)
Melissa Hazelwood, Ferguson Enterprises

Ferguson Enterprises worked with the William & Mary School of Business to determine metrics and key performance indicators for philanthropic investments. Ferguson Cares Manager Melissa Hazelwood will share what they learned from that process and what knowledge gaps still remain.
3:50 PMBreak
4:00 PMAligning CSR across a family of brands
Lynn Quayle, Constellation Brands

Community Affairs Manager Lynn Quayle will share how Constellation Brands has tied their brand initiatives to their CSR strategy across their brand portfolio.
4:30 PMHappy Hour
5:30 PMMember Dinner
Following our afternoon of conversations and Show & Tell talks, we’ll all go out for a fantastic dinner together at Clyde's Restaurant. It’s a perfect opportunity to connect with your fellow members before a big day of brainstorming, discussion, and collaboration.

Thursday, December 5

(Members Only)

8:00 AMBreakfast Discussions
The conversations over coffee and eggs at this event are often more lively than any other conference’s happy hour. You’ll want to be here bright and early (and on time).
8:50 AMHead to the Member-Led Discussion
9:00 AMMember-Led Discussion: Delivering a successful external CSR report
Led by Sharon Vidal, Illumina

Sharon Vidal, Associate Director of CSR at Illumina, will lead a discussion on how to get organized, engage stakeholders, align with external reporting initiatives, and deliver a successful CSR report.
9:30 AMBreak
9:40 AMMember-Led Discussion: Tackling "taboo" talk: Addressing tough topics that matter to employees
Led by Karen Cole, Georgia-Pacific

Karen Cole, Senior Communications Manager with Georgia-Pacific, will lead a discussion around how to get leadership on board with talking about challenging topics and how to prove the value of this engagement.
10:10 AMSnack Break
10:30 AMMember-Led Discussion: Dealing with investor social and sustainability demands
Led by Jon Hixson, Yum! Brands

Jon Hixson, VP for Global Government Affairs and Sustainability for Yum! Brands, will lead a discussion on the key lessons we've learned in dealing with external stakeholder demands, including those from traditional NGOs and through the shareholder resolution process.
11:00 AMBreak
11:10 AMMember-Led Discussion: Developing tomorrow's workforce in every community
Led by Steven Shaw, Verizon

Community Engagement Director Steven Shaw will explore Verizon’s commitment to workforce development and lead a discussion on job readiness programs, expanding employment opportunity, and using CSR to build a diverse workforce for the future.
11:40 AMLunch Discussions
12:30 PMBreak
12:40 PM Unconference Introduction
Unconferences are fast-paced, peer-to-peer discussions where you suggest discussion topics, vote for your favorites, and join the conversations that interest you most. This is where you drive the agenda in real time and talk about the things you want to talk about.

Some early topics that have been suggested include:

  • CSR's impact on brand and reputation

  • Partnering with NPOs, NGOs, and companies

  • Disaster preparedness and recovery

  • Setting up/sunsetting a foundation

  • Budget strategies to protect your resources

  • Deciding on third-party certifications for sustainability

  • ESG metrics and reporting

  • Pitching for more money

  • Sustainability governance structure options/opportunities/challenges

  • Investor relations and sustainability

  • Internal communications for CSR: How to explain what you do

  • Winning for CSR with tiny teams

  • Navigating decentralized teams

  • Defining/redefining your strategic pillars

  • Connecting your programs to your brand purpose/identity

  • Measuring and communicating impact

  • Mobilizing ERGs (employee resource groups) for CSR goals

  • CSR, Sustainability, and Government Relations

12:45 PMUnconference Round 1
1:15 PMBreak
1:25 PMUnconference Round 2
1:55 PMSnack Break
2:05 PMUnconference Round 3
2:35 PMBreak
2:45 PMUnconference Round 4
3:15 PMAdjourn