If nobody knows about your sustainability efforts, can you really call your program a success for your business? How are you getting the word out to outside audiences? Here are some of the challenges and opportunities for corporate social responsibility leaders:
- Content strategy: What is cutting through the noise and reaching customers, investors, civil society, raters/rankers, and others?
- Channel delivery: How are you working with other teams to leverage social media and PR to deliver your message?
- Evaluation and tracking: How are you measuring communications success?
- Trust building: How do you ensure authenticity and avoid “greenwashing” accusations?