If nobody knows about your sustainability efforts, can you really call your program a success for your business? How are you getting the word out to outside audiences? Here are some of the challenges and opportunities for corporate social responsibility leaders:

  • Content strategy: What is cutting through the noise and reaching customers, investors, civil society, raters/rankers, and others?
  • Channel delivery: How are you working with other teams to leverage social media and PR to deliver your message?
  • Evaluation and tracking: How are you measuring communications success?
  • Trust building: How do you ensure authenticity and avoid “greenwashing” accusations?