Forecasting for 2020 was not what anyone could have predicted. How have the events of this year impacted your budgeting for 2021?
If you have more resources, what are you planning to do with them? If you have less, what are you going to cut, and how do you make that decision? How are you communicating your 2020 spending to leadership in a way that encourages more investment moving forward? What else has worked when you’ve pitched for more resources in the past?